Entity Store + E-Business Mode &Nbsp; How Traditional Service Companies Respond To New Internet Technology Changes

Special guest:

Zhang Jian, general manager of Adam group

Huang Yuenan, general manager of Beijing cool Clothing Co., Ltd.

Qiu Yudong, senior vice president and chief operating officer of wheat bag

The future trend of entity store + e-business mode and how to deal with it

Zhang Jian: need to rise to the height of enterprise strategy

Qiu Yudong: using the Internet to lead the fashion trend

Huang Yuenan: let consumers participate in design and creation

Xiao Mingchao: now clothing industry entity shop +

Zhang Jian: this pattern is definitely the trend.

From the perspective of enterprise interests and resource integration, this model should be promoted and applied to the whole company's strategic perspective.

The traditional clothing industry can make full use of the advantages and characteristics of this model.

Qiu Yudong: traditional clothing enterprises inevitably have to seize the tide of Internet.

In the next ten years, online and offline will always complement each other.

It requires faster reaction speed, better work experience and wider market.

This industry is only a small industry in clothing. It needs to open up a larger market. We must learn to use the Internet to lead and create fashion trends and lead consumers' lifestyles.

Huang Yuenan: is the future entity store + online shop a trend? I think the essence of the problem lies in the future of e-commerce and network direct selling.

From the perspective of fashion customization, I think online stores should have more prospects than physical stores.

The combination of the two models helps us to give more decision-making power and participation rights to consumers, so that consumers can participate more deeply in our design and trendy elements. At the same time, the vast imagination on the Internet platform can help us to innovate business models.

How to use the Internet to develop marketing

Lin Xiaofeng: let the Internet combine with fashion and fashion.

Zhang Jian: integrating products, image, marketing and promotion

Huang Yuenan: to achieve precise marketing for segments of people

Xiao Mingchao: how can clothing enterprises use the Internet to develop marketing and realize network marketing differentiation?

Lin Xiaofeng: everyone's innovation lies in the integration of marketing.

We are also slowly emphasizing the concept of brand, hoping to integrate various marketing channels and comprehensively disseminated.

The definition of fan is Internet + clothing + fashion. The fashionable idea advocated is to express oneself correctly. We do not have too many false brand stories to tell. We hope to pass on this fashion view of everyone.

Zhang Jian: more admiration is to strive for excellence in products and services.

In my opinion, Internet marketing is to integrate resources from product, image, marketing and promotion.

As for the differentiation of network marketing, my personal understanding is to see my own conditions, and sometimes I have to deliberately pursue them.

Huang Yuenan: since 2000, we have been developing information technology. In the process, we pass the brand story to consumers through community e-business, blog, micro-blog and so on.

In my opinion, the Internet can provide a full range of sensory experience for our brand. We are trying to achieve precise marketing for the subdivided people through the Internet, effectively create our fashion group, and integrate different customers' design power and creative thinking into the whole line.