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Nestle Announced The Acquisition Of 60% Stake In The Silver Heron Food Group

2011/4/19 12:53:00 47

Yesterday (April 18th),

Nestle

The company announced that it had already signed a joint venture agreement on the 60% stake of the silver heron food group. Chen Yin yuan, chairman of the silverware company, will continue to lead the new joint venture.

The paction is subject to examination and approval by Chinese government departments.

"Now there is such a thing.

Buy

Intention, but also the approval of government departments, and no specific purchase price has yet been discussed.

Lin Mei, deputy general manager of silver heron food group, said.

As a family business in Fujian, the main products of silver heron include peanut milk compound protein beverage and eight treasure porridge. It has the largest canning and beverage production base in Fujian Province, with sales of about 5 billion 400 million yuan in 2010.

Lin Mei told reporters that before signing the agreement, the silver heron had produced a good foundation for cooperation in producing "Nestle coffee", namely, drinking coffee.

"After the cooperation, the chairman of the board is the main factor to lead the company team to promote the development of the enterprise.

Of course, Nestle will also participate in strategic planning. Nestle has great advantages in product development, quality improvement and business promotion.

Lin Mei said.

Chen Qingyuan, chairman of the silver heron company, also said that Nestle's experience will provide strong support for the sustainable development of the silver heron, and the two sides will jointly develop two major brands and production capacity, especially in the central and western regions of China.

As to whether the acquisition can be successfully passed

Approval

Lin Mei said that it is not good enough to comment on this.

It is reported that Nestle's existing products in China include condiments, coffee, candy, milk powder, professional catering products, etc. this cooperation is a good opportunity for Nestle to supplement and improve its product mix.

In this regard, Chen Jing, an analyst with the eastern soft drinks industry, said that Nestle's products are mainly coffee, but now the whole coffee market in China is at an early stage, and the market has become saturated.

"In the beverage industry, except for juice, carbonated drinks, tea drinks, water drinks and other four categories, the growth of other beverage markets is very fast."

Chen Jing said, "most enterprises can diversify their development to avoid homogenization competition. Nestle chose to cooperate with silver heron, and we should see the development prospects of composite protein drinks."