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Shoemaking Costs Remain High &Nbsp; Women'S Shoes Collectively Raise Prices.

2011/4/2 10:56:00 54

Fashion Brands Rise

April 2nd hearing this spring, each big

brand

New shoes have been put on shelves.

Reporters visited various shopping malls in downtown area, and found that the price of spring shoes increased significantly this year.

Rise

20%, the price of some single shoes approached or even exceeded 1000 yuan.

Many customers call a pair of shoes so expensive that they can hardly afford to buy them.


In the old town Baisheng shopping center, all the new spring shoes have been listed, and the old sales promotion is also in progress.

In the store, more than half of the brand shoes are priced at 1000 yuan. The price tag of 899 or 968 yuan can be seen everywhere, and the style is slightly more innovative.


When spring shoes were launched in the past spring, the price was mostly between 400 and 800 yuan, but this year's market has rarely seen single shoes priced below 800 yuan.

Like BELLE, Staccato, TATA and other brands, the price of spring shoes is one side, and the price is always 998 yuan, 1080 yuan, some even more than 1200 yuan.

"Although the price tag is higher than in previous years, our new spring shoes now have promotional activities, which can enjoy 15% off benefits."

staccato

The salesman introduced.

Other brands also have promotional discounts, with a discount of 7 to 12% off.


"Some brands are not very different in style every year. Relatively speaking, they choose to buy low discount old shoes."

On the first floor of the shopping mall, the customer, Miss Yang, said that the discount of new shoes should be more than 700, compared with that, and finally bought a pair of single shoes with a discount of less than 300 yuan.


What are the reasons for the collective price increase of women's shoes? Insiders say that the rising price of leather raw materials and the increase in labor costs are the main reasons for the rise in prices.

There is also a rise in the price of basic raw materials such as petroleum, which has also increased the production cost of leather shoes.

In addition, the change of fashion trend is another factor leading to the price increase of spring women's shoes.

A woman shoes brand promoters said that the pursuit of personality, fashion, fashion demand, women shoes in the design of a more diversified, accessories and materials slightly changed, will increase additional costs.

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