Weather Does Not "Give Strength" &Nbsp; Spring Clothing Is Generally Encountered Unsalable Embarrassment.

This year's abnormal climate has made many clothing companies sad: winter products are still well sold, spring products are unsalable, selling winter clothes or selling them.

However, most enterprises are not pessimistic about this abnormal phenomenon.

In the industry view, enterprises can just borrow this opportunity to clear up the backlog of winter stock.

Unsalable spring clothes

This spring's volatile climate has made many companies complain that spring clothes, which have just been on shelves for less than a month, are plunged into a "unsalable" state due to sudden drop in temperature.

"Selling"

It would not be the worst case for dealers if they can get rid of these spring clothes through promotion.

Worse still, there is no chance that spring clothes will be put on the shelves.

Miss Li, a marketing manager of a shoe enterprise in Jinjiang, told reporters that similar to Lanzhou and other cities that still had snow, although the manufacturers had sent out spring clothes, the new spring products were still stacked in the dealer's storehouse, because the weather was too cold and they were not put on the shelves.

"This year's spring sales are facing a very strange situation, because of the rising prices of raw materials and shortage of personnel.

The capricious weather may have caught the enterprise by surprise. However, in many people's eyes, whether it is a manufacturer or a dealer, it can take this opportunity to clean up the winter stock.

"Maybe there are individual markets that will postpone the arrival time of spring clothes due to the cold wave, but they will not exceed April at the latest.

Therefore, the weather has little impact on us.

Guo Shoutan, marketing director of mingle (China) Limited, told reporters that their spring clothes were also issued.

"For those dealers in the market, the next thing to consider is how to clean up the winter stock by changing the weather.

As for the unsalable spring clothes, we only need to increase the intensity of discount so that we can bring our products to the market.

"

This has also been approved by Wang Siqi, marketing director of Lu You (China) Limited. "Although the temperature is changeable, it is necessary to increase the discount rate to sell the spring clothes, but dealers can take the opportunity to digest the winter stock.

"

Wang Siqi said that according to the weather anomaly this year, Lu You will adjust its policies as a manufacturer in support of business partners and distributors. For example, it will face various possible market problems together with agents in the way of compensation and discount.

"So far, the marketing center has not yet been sold by dealers because of bad weather conditions. These agents are experienced market elites and have their own solutions to any market problems. Besides, these are only a few problems caused by weather factors.

"For his marketing team, Wang Siqi is very confident.