Post Earthquake &Nbsp; Forecast And Conjecture Of Asian Fashion Industry

Luxury goods

And purchasing industry

A week after the Japanese earthquake, news from all parts of the news media poured in.

At this stage, the focus of the world has rapidly shifted from the earthquake and tsunami to the secondary disasters such as nuclear leakage and nuclear radiation.

What is frustrating is that recent information on nuclear crisis has not been in a better direction.

In Fukushima, Japan, the temperature rise and explosion of reactor No. 1 to No. four caused the anxiety and withdrawal of Japanese nationals not only directly, but also profoundly affected the economic structure of Japan and even Asia.

Now I will briefly predict, guess.

One: the impact of earthquakes on fashion and luxury goods.

As for Japanese fashion and luxury goods industry, in the next two or three years or even longer, there will be profound changes in the local luxury market. Meanwhile, the Japanese fashion and luxury consumption will be greatly affected.

There are five reasons for this.

1. luxury goods as a necessities of life, it is difficult to stimulate the consumption desire of Japanese citizens, especially from the single profit margin: purchase of bulk luxury goods, from the perspective of purchase demand and morality.

Its purchase behavior may also be regarded as "non nationals" by the nationals.

(popular understanding is: National difficulties, not patriotic).

2. the negative impact of the nuclear crisis on tourism is bound to be pmitted to the luxury sales industry in Japan.

The reasons are as follows: the purchasing business of "Chinese tourists" and "luxury shopping" are bound to tend to Europe and America or Korea.

In short, sales of luxury goods in Japan will drop sharply in the future.

On the other hand, if the yen goes higher, it will make the price of Japanese domestic production and export luxury goods rising overseas is also a matter of concern.

3. from the perspective of fashion communication, luxury brands in Japan will launch charity marketing activities in the whole world market.

Examples can be taken: in early 10, the SOHO fashion shop in New York carried out a series of collective charity marketing and sales activities on the "Haiti earthquake".

Japan's fast fashion consumer brands, such as Unique, Muji and so on, will become a representative case of their commercial marketing behavior.

Let's wait and see what this year's U-TEE will bring to you. I believe we won't disappoint you.

)

4. Made in Japan class, or natural extraction as the appeal of the Japanese skin care, body products, nuclear radiation will bring them no small negative impact.

Greater crisis public relations investment and skills are needed.

5. because of the destruction of traffic, logistics will also receive a lot of influence.

What's the impact on e-commerce in Japan?

China, especially Shanghai, will be able to verify the following brands and shopping malls.

Unique, Muji, the five Street on the underground city of Emirates, and related Japanese shopping malls.

4. Japan's clothing and luxury goods manufacturing structure may also pay more attention to controlling unpredictable risks, and perhaps more to developing countries such as China, Vietnam and other places.

Geographically, the advantages of China's manufacturing industry may not just be relatively cheap labor force, but more clothing and textile core technologies may be pferred to Japan, including China, from the perspective of risk aversion.

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Two: for China's local fashion market, there will be some positive changes and factors.

1. from the perspective of fashion communication, charity will become a hot topic.

The combination of fashion brand and charity (earthquake) tells a more real and moving story to consumers.

Or carefully planned charity marketing will become a key factor in the success of fashion brands.

Japanese enterprises will do it, and the fashion industry in Europe and the United States has already started to act. Lady Gaga, Miss Gaga's charity bracelet has begun to sell well.

Chinese fashion brands should never miss this opportunity. Trying to cooperate with Japanese designers will be a good way.

2., China will accelerate to become Asia's largest consumer and consumer of luxury goods.

Michael Zaoui, chairman of Morgan Stanley's European M & a business, predicted in 2007 that China would replace Japan in the next 10 years.

Therefore, I personally believe that this earthquake will accelerate the occurrence of this trend.

3. from the design point of view, environmental protection, charity, safety and spiritual comfort will become the main source of inspiration for fashion designers.

At the same time, consumer demand will also develop towards this trend.

(my first independent fashion trend forecast should be very reliable this time.)

In addition, military uniform elements may also be popular.

4. China's clothing industry should be able to benefit from the following reasons: Japan is unable to resume production in a short time due to shortage of materials, resources and power, so the local garment manufacturers in China may get more orders for exporting to Japan.

In the near future, donations may be the main reason, so the real business opportunities may be spring and summer.

(underwear, personal hygiene products).

5, for Chinese fashion consumers, charitable leading fashion events and activities should also enhance Chinese consumers' understanding of fashion and luxury to a certain extent.