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Bo Yang Home Textile: Network Sales Of 34 Million 680 Thousand Yuan?

2011/3/18 11:54:00 301

Bo Home Textile Network Sales 34 Million 680 Thousand Yuan

In March 18th, the power of network sales made the chairman of the group, Jung Chuan Chuan, both shocked and excited. He said: "it never occurred to me that there would be such an amazing purchasing power. Almost every second, there was a set of" Bo Yang home textiles "sold, and half of the products were out of stock.

As one of the earliest brands of home textiles in China, Bo Yang home textile "new branches of old trees" created the first in the field of Internet: first, November 11, 2010, "singles day", and Bo Yang home textile made a miracle in the sales of China's home textile network in Taobao mall. The single day sales volume exceeded 34 million 680 thousand yuan, which is the highest record in China's e-commerce history so far.

Bo Yang home textile has had a glorious history. They are the first Chinese enterprises to register the word "home textiles" into the company, and also the first home textile brand to hire celebrity endorsements.

However, after the glorious days, under the war of many famous brands, the Bo Yang home textile seemed to be quiet and lost its inherent status.

Xue Xiaofeng, general manager of Bo Yang home textile, admitted: "the early success, once the top of the industry, made us lose a little bit of direction. Other brands are improving, but we are stagnant, and we are quickly overtaken by others."

Now, Bo Yang home textile is returning to the consumer's vision with a strong posture. E-commerce is a good breakthrough point.

At present, home textile enterprises are changing from production oriented to consumption oriented. The atmosphere of home textile brand development is becoming increasingly strong. Enterprises are beginning to implement branding strategies, and pipeline and terminal leaping become the internal demand of brand growth.

Therefore, on the basis of consolidating the original traditional media promotion, Bo Yang started to use the Internet pipeline to get involved in network marketing.

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Bo Yang home textile entered the online shopping market in the first half of 2009.

Relying on strong brand advantage, we should work hard in products and services, and provide pre service after sale service to consumers through online shopping mall.

At the same time, aiming at the activities of Taobao mall every quarter, the full preparation of goods before the event and the vigorous promotion and promotion of the network greatly stimulated the demand of the consumers.

In March 2010, Bo Yang Group's clothing brand "Tonlion" officially entered Tencent's QQ mall.

With the diversification and popularity of QQ mall platform and the mature target consumers, we have successfully achieved the rapid growth of credit from zero to more than 20000 in the second months in which we have been stationed.

In the same month, Agel Ecommerce Ltd, another clothing brand of Bayer Group, founded the Agel Ecommerce Ltd. Besides selling online brands of Bo Yang, it also sold clothing brands of other companies.

In just a few months, sales amounted to nearly ten million yuan.

Recalling last year's singles day, Wu Ronghua, general manager of Bo Yang home textile e-commerce, is still crazy.

"I was very excited before zero o'clock, and I began to worry about zero one. From the broken cargo to the storehouse, the logistics industry was overwhelmed."

Wu Ronghua said.

Zero 39 points, Bo Yang home textile official flagship store became the first "5 million yuan shop".

As early as noon, the sales volume of Taobao mall Bo Yang home textile flagship store crossed the 10 million yuan mark, which is equivalent to the sum of the sales volume of the two "first line" shopping malls under the line.

In the end, this day ate the 3 "10 million" of Bo Yang home textile, which is Wu Ronghua's goods for the whole winter.

The power of network sales has shocked and excited the chairman of Bo Yang Group, Jung Chuan. He is full of confidence in the future of Internet channels.

Jung Chuan Chuan said: "I never expected such an amazing purchasing power. Almost every second, a set of" Bo Yang home textiles "was sold, and half of the products appeared to be out of stock.

In 2010, the total sales volume of Bo Yang home textiles broke through 100 million yuan, and in 2011, it reached 200 million yuan to 300 million yuan.