Central Plains Costume People Pull Out Their Swords And Talk About "Going North"

For Zhongyuan Clothing industry For example, it has always been the fragrance of flowers in the wall. It is the most concerned thing for garment people in the Central Plains at present when to call out the Henan School, let the brands sell at a high price, and let more insiders know about the clothing industry in Henan. Their struggle has never stopped. The glory of the 2010 Dahe Fashion Festival has slightly faded, and the fourth "Central Plains Clothing Annual Billboard" has ended, which has witnessed the charm of the Central Plains clothing leaders. Now, the leaders have embarked on a new journey.

On March 28, they will rush to a national clothing feast - the Beijing Clothing Expo (referred to as the "North China Expo"). Under the leadership of Zhengzhou Garment Association, Mengshuya, Yalida, Dusen, Yiyang, Deyidun, Golores and other clothing brands will organize a group to participate in the exhibition and go outside the province to develop brands.

Go out to play brand "in a group"

Qin Zicheng, president of Zhengzhou Garment Association, said that the North China International Trade Fair was co sponsored by the China Garment Association, the Textile Industry Branch of the China Council for the Promotion of International Trade, and China International Trade Center Co., Ltd. For the whole garment industry, Paris, New York, Tokyo, and Milan have always been the world's popular publishing places and fashion information publishing platforms, However, the "North China International Fair" is far larger than them in scale.

Although this "Going North" clothing event has been held to the 19th session, only a few enterprises have participated in it for local clothing people. President Qin said, "Mengshuya was the first and first enterprise to participate in the event the year before last. Last year, six enterprises have participated in the event in groups. This year, there are eight, and next year, there are expected to be more than ten." It is understood that, The North China International Fair is the third largest event in the global clothing industry. As the largest and most influential clothing professional brand exhibition in Asia, many countries participate each time, leading well-known clothing enterprises and brands.

More and more enterprises in Henan realize that they need to go out in the market, so they pay more attention to it brand The local clothing industry association is also very pleased with the promotion and popularity of the "China Women's Trousers Watch Zhengzhou". "The North China International Fair was once called the vane of the clothing industry. Since Henan clothing enterprises called" China Women's Trousers Watch Zhengzhou "in Beijing in 2005, women's trousers in the Central Plains have increasingly become an absolute leader in the clothing industry; To participate in such a grand event is a reflection of the local clothing industry's efforts to show its brand, innovate and develop, release trends, and share resources, so as to make the brand bigger and stronger. " It is understood that with the constant improvement of the fashion degree of the exhibition and the integration of various cross-border resources such as culture, art and creativity, participation in the North China International Fair has become the focus of fashion industry and society in March every year.

A large garment province moves towards a strong garment province

Since 2005, Henan garment enterprises, especially those with Mengshuya Yalida The women's trousers brand led by, among others, made its debut in Beijing, winning the reputation of "China's women's trousers see Zhengzhou" at one fell swoop, and increasingly gaining an absolute leading position in the field of Chinese women's trousers. As for the clothing industry, the "shy" clothing people in Central Plains have been practicing their internal skills, with the attitude of "talking less and doing more", they have promoted local clothing brands to the whole country at one fell swoop, and jointly sounded the horn of progress in the clothing industry in Central Plains.

Now, after the baptism of the four Central Plains Fashion Billboard, the brand has been tempered to a certain time, and Henan garment enterprises have the desire to go out, which has also become a necessity. As for Yalida, which is in the period of rapid brand development, Chairman Zhao Sunli said that by participating in the North China International Fair, we can effectively promote our brand and expand its popularity. At the same time, it serves as a window to convey the latest information about brand development to the outside world, and also attracts dealers and some large shopping malls. Through the opening of more exclusive stores, we can further expand our coverage network across the country, Increase influence.

Yang Hui, chairman of Nulun, said that through "going global", more local enterprises can compare with excellent brands outside the province, find out the gap, make up for the shortcomings, and build a platform of "publicity, learning, cooperation and development".

The exhibition booth area of clothing enterprises in Central Plains is expanding, and the position is also improving. Zhao Zhichun, chairman of Golores, said: "I went there once last year and will go there again this year. I am confident of the clothing industry in Central Plains. For enterprises, by participating in the North China International Fair, our brand's booth area last year was 144 square meters, and this year it has expanded to 165 square meters, and the location is also from E-3 to W-3, which is better." In particular, we attach importance to Hebei, Shandong, Inner Mongolia, and Northeast China The radiation ability of Shanxi is a very good driving force and publicity for the brand. Zhao Sunli, chairman of Yalida, pointed out that the purpose of participating in the "North China International Fair" is to improve the popularity and influence of enterprises and promote the development of enterprises and brands. Zhao Zhichun, the chairman of Golores, said that he hoped to make Henan's brands bigger and stronger, and to open the franchise store into the national first-class store, and put it in the first-class position of the first-class store.

The brand is stronger, and the price is higher

Clothes, food, housing and transportation are at the front. Walking around the mall, there are too many styles of clothes, which shows that people have a strong desire to buy. Women's trousers are only a branch of the clothing industry. With the display on the national platform, the local clothing industry should seize the opportunity to improve the entire industry chain. He Jian, the chairman of Henan Zhongfu Guarantee, said that the clothing industry in Henan has developed relatively fast in the past decade, so we should continue to launch a complete set of series, from a branch of the clothing industry to a full set of women's clothing, through the rapid development of women's trousers. At present, Henan is a big clothing province, but it has not yet become a strong clothing province. In addition, with the gradient transfer of industries in the south, the clothing industry has been saturated in the coastal areas. As the best transfer belt, the central cities should take over these mature processing lines as soon as possible, which will also drive the local clothing industry to mature as soon as possible.

"The development of the 'women's trousers' industry in Central Plains has broken through a certain stage in terms of quantity, but compared with many well-known brands in the south, the brand development and product profit are still a big gap." Zhao Zhichun, the chairman of Golores, said that in 2009, a clothing brand in the south had a sales volume of 1.2 billion yuan and a net product profit of 750 million yuan. This comparison has to make Zhongyuan enterprises ponder. Many of our enterprises' profits are less than 1% of others'.

How to make the clothing industry in Central Plains sell at an early price? Yang Hui, chairman of Nulun, also believes that "Yupai" clothing should form cohesion as soon as possible, improve its popularity, let the insiders know more about the development of Zhengzhou clothing industry, and promote the branding of clothing in Central Plains. In this way, the added value of the brand will be high.