[NPC And CPPCC Express] Gao Dekang, Deputy Director Of The NPC: Innovation And Marketing, Pformation And Upgrading Of Textile And Garment Enterprises

annually

"For traditional industries, informatization is a tool, industrialization is the purpose, and information can not be simply informationalized.

In accordance with the requirements of the new industrialization, we should establish an efficient information management mechanism within the enterprise, rely on modern information technology to achieve comprehensive and scientific management of logistics and product sales, and enhance the rapid response and coping ability of enterprises in the market competition.

Gao Dekang has quite a lot of experience in the development of enterprise informatization.

It turned out that based on the increasing consumption of Internet, Bosideng also innovated marketing mode and vigorously developed e-commerce.

Since last year, Bosideng has fully combed and standardized the network sales channels, bringing Taobao's official flagship store and official online store into the important sales channels of enterprises, thus realizing the standardized operation of the network market.

In November 11th last year, Bosideng electronic commerce project achieved over 38 thousand sales per day and sales exceeded 18 million yuan.

At present, Bosideng network has ranked the top three in clothing category.

It is understood that Bosideng information construction started in the mid 90s of last century, and then mainly in the field of distribution.

The company has an independent information operation Department, Bosideng Information Center, which has invested tens of millions of yuan to promote information construction for many years. At present, ERP information engineering has been fully introduced into order management, raw material testing, production and manufacturing, outward processing, warehousing and logistics, and marketing services. It has greatly strengthened Bosideng's control ability in the supply chain links such as clothing design and production, volume statistics, mass production, logistics and distribution.

A notable example is: after the operation of ERP system, the operation cycle of Bosideng liquidity decreased to 18 days from the first 62 days, and the stock was also greatly reduced.

Bosideng has been selected as the top 500 enterprise in China for three consecutive years, and has been appraised as an advanced unit of light industry informatization in China and an applied demonstration unit of SMEs in Jiangsu province.

Gao Dekang said that as a leading brand of China's textile and clothing industry and leading enterprises in Changshou City, Bosideng shoulders the important task of leading the traditional industry informatization.

Bosideng is taking the lead in developing an information integration platform with independent intellectual property rights and a universality in China's clothing enterprises. It explores the road of "two integration" that can be replicated and accepted by most Chinese garment enterprises, and adds stronger impetus and greater role to China's pition from "clothing power" to "clothing power".