Quanzhou Children'S Shoes Enterprises Optimize Production Cycle To Cope With Cost Pressure

In February 23rd, although it started several days later, Dai Xinmin, marketing director of Quanzhou Yonggao sporting goods Co., Ltd., has been very busy: looking at samples and staring at development, preparing for the late autumn of 2011.

This is only Quanzhou.

According to the analysis of the industry, the holding time of the order meeting will be more and more ahead of schedule. The main reason is that the raw materials are becoming increasingly bullish. In order to effectively control the production cost and withdraw funds, each brand has to advance the production cycle of the factory ahead of schedule.

At the same time, this is also the positive response to the development of Quanzhou children's shoes brand after improving their design ability and product line.

Phenomenon: advance order time

In the Quanzhou children's shoes camp, the leading position of ABC can also be seen from the order meeting.

In previous years, every order will be ABC, and other brands will keep up.

At the end of last year, ABC held the autumn order meeting in 2011, and next month, the winter new product order in 2011 will also start.

The two orders will be several months ahead of schedule.

"The main reason is to allow more time for production."

The ABC responsible person gave such an explanation for the advance of the order, which has been recognized by most of the industry.

Dai Xinmin analysis, the order will be ahead of time, which means that all the goods ahead of schedule, the production cycle is longer, the product will be more time to market guarantee, but also better cater to the market demand.

In particular, the order will be placed earlier than a year ago. Because of the preparation of materials before the year, it will be able to start production immediately after the start of the year, making full use of the 3-5 months of the production off-season every year.

In addition, last year's abnormal climate change also led to the fact that all brands had to advance the order time and ensure more sufficient production time to cope with the embarrassment of "relying on the weather".

"As long as there are goods in hand, according to some weather forecasts, even if the climate is abnormal, we can make comprehensive arrangements for the north and South markets, and we can take the initiative to control market sales."

Dai Xinmin said.

For this view, Chen Huaiyu, the brand manager of Fick sporting goods Co., agrees: due to the early opening of orders, Fick has already distributed some cotton shoes early and winter in some outlets in September last year, coinciding with the sudden drop in temperature and gained market opportunities.

Behind the scenes: coping with rising costs

The development mode of domestic children's shoes, including the way of ordering products, is following the pattern of adult shoes.

The order of adult shoes and clothing brands is basically held six months ahead of schedule, like the next spring and summer order meeting, in July of that year has been completed.

Due to seasonal changes, children's shoes and clothing orders have been advanced to 9 or 10 months, and each season is more detailed.

The Quanzhou children's shoes brand has calculated an economic account in the continuous adjustment of the production cycle and the advance order. The advance order will not only increase revenue and reduce expenditure, but also play an important role in controlling the production cost. It can also return the funds as early as possible, so as to lay a good financial advantage for the coming year.

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The head of a well-known child shoe company gave the reporter such an account: the A brand had held the 2011 summer order in September 2010, completed the order work before the National Day in October, and the B brand was in November 2010 to finish the order meeting in 2011, so it could only be prepared at the end of December 2010.

During this period, the price of cotton yarn has increased by 20%, and the prices of all other raw materials have also risen to varying degrees.

According to the order of 2 million pieces, A brand early orders, early savings, save a lot of production costs, basically with a cost of the order will be met.

At the same time, early ordering will accelerate the withdrawal of funds to some extent, and help enterprises to exert their efforts in the later stage.

Cheng Liang, an industry insider who has been mixed up for several years in the children's footwear industry, comes to the point: if we want to have more orders, we will be more helpful to the development of enterprises in the next second years. At least we will have more money.

Weapon: accurate ordering according to band guide

"The order of children's shoes in Quanzhou will be earlier and better, indicating that we are constantly integrating with the international market, and it is also a reflection of the enhancement of R & D and design capabilities of enterprises."

Fujian footwear industry association children shoes association responsible person believes that in the past, people lack confidence in their own design ability, have been waiting for others to open first, see what goods sell well, wait and see each other, "now the strength is improved, and have confidence in their products, we must first grab the market."

Although there are many benefits ahead of the order cycle, many people have questioned it.

According to past experience, the brand of children's shoes is lack of mastery of market related data due to the disadvantages of network construction, which means that it can not make a more comprehensive judgement of the market trend. It may affect the brand's control over the popularity of one quarter's products, and directly lead to inventory pressure. Now that goods are ordered, it is necessary to spend half a year in order to lay the goods on the terminals. Will the market popularity change?

For this confusion in the industry, Cheng Liang suggested that in order to reduce the large number of stocks in enterprises, children's shoes can be ordered by band type, and the jury will be held first. First of all, the direction of development should be pointed out, and then gradually adjust.

"That is, what we can sell for ourselves.

Under normal circumstances, every enterprise in order to avoid inventory problems, regardless of 37 twenty-one, first throw a large and complete way of ordering, not only let the next order production is in a passive position, but also let the agent can not start.

It is suggested that we should make an analysis according to the production and development status of our own, and tailor the goods that are in line with the brand style.

For example, Yong Gao's anti velvet children's shoes are the absolute superior products. Then, Yong Gao people will focus on the development of this fist product and appropriately introduce the best selling products to make the product extension design. This way, it can avoid big and full waste, and also ensure the amount of running and the selling points of the advantages.

After the early order, children's shoes enterprises need to do the first wave to meet the needs of the agents first, and the second wave guides their agents to make more accurate judgments on the popularity of the products according to the market experience, and then make corresponding product supplements according to the brand display, color matching and theme.