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During The Spring Festival Golden Week, 108 Business Enterprises Sold 2 Billion 200 Million Yuan.

2011/2/8 18:05:00 81

Golden Week Business Enterprise

Learned from the Tianjin Municipal Commission of Commerce, the popularity of the Spring Festival consumer market is hot and hot. Tianjin's major commercial streets and business enterprises have launched a variety of trade promotion and entertainment activities.


According to the Municipal Commercial Commission's key monitoring of friendship shopping malls and trade fair,

Zhongyuan Department Store

Huarun, Wanjia, Carrefour, Ren Ren Yue, and Goubuli, Hong Qishun, Han Jin Bai, Peng Tian Ge, and 108 shopping malls, supermarkets, restaurants and wholesale markets follow up surveys show that during the golden week of the Spring Festival, the total sales revenue reached 2 billion 205 million yuan, up 20.5% over the same period.

Its main features are:


Festival promotions start early, the market "to force" climax.

The city's districts and counties and thousands of large and medium-sized cities

Business enterprise

Colorful holiday promotion activities have been launched.

Major centers, shopping malls, supermarkets, and features

Commercial Street

Clothing, accessories, home appliances, food, cosmetics, jewelry, folk goods and so on.

According to the statistics of 20 large and medium-sized department stores, the sales volume of the golden week of Spring Festival was 315 million yuan, up 24.9% over the same period last year.


The upgrading of consumption is accelerated and the fashion quality is outstanding.

"Buying flowers on New Year's day, giving gifts to send green" has become a fashion this spring. Flowers, ginseng, gifts, digital products, fitness beauty products, and international first-line brand merchandise sales occupy a larger share of traditional commodities.

Among them, hundreds of yuan to several thousand yuan, the "family fortune" combination flower is very popular. Only the sales of flower sales in CHO Zhuang flower market reached about 3500000 pots. The sales of high-grade tobacco and alcohol, health care apparatus, new wave digital products and high-grade seafood, green organic food and various kinds of imported foods increased significantly. The sales of brand name gift gift such as Tongrentang, Shun Shun Rong and other old brands, especially Spirulina platensis, were especially popular, which was more than doubled than that on weekdays. The sales of gift boxes of the two merchants group were 150 thousand, up 50% over the same period last year.


The catering market is hot and the festival is full of colour.

During the Spring Festival, the catering industry in this city was unusually hot.

Restaurants and restaurants generally delay operation, increase back to the hall, operate at full load to meet the surging consumption demand, and the famous star rated hotels are "hard to get".

According to the survey of 500 large and medium-sized catering enterprises, only more than 70 thousand tables of "New Year's Eve" served on New Year's Eve, and the consumption grade was also generally promoted. The 1500 yuan standard banquet accounted for about 80%, an increase of 20 percentage points over last year.

High grade seafood, green organic vegetable dishes are especially popular.


Service quality improvement, comfort and convenience become the keynote.

Before the Spring Festival, most shopping malls were delayed in operation. Some shops were closed at 12 midnight. Telephone supermarkets and online supermarkets provided a convenient convenience for the elderly and busy working people to buy new year's products during the Spring Festival.

During the festival, the main catering enterprises launched an early breakfast, with a single point service and changing the holiday quota package mode, to solve the problems of early holidays and independent consumption of some people. Some community convenience stores insist on day and night operation, so that the public can really experience the convenience of consumption.


The main source of non-staple food is abundant, and the market is prosperous and orderly.

During the Spring Festival, the main and non-staple food markets in the city were rich in varieties, abundant in supply and stable in price.

The 15 key grain and oil enterprises in the city put in 67 thousand tons of flour, 32 thousand tons of rice, 30 thousand tons of small packaged edible oil, 1000 tons of other staple food, and 6000 tons of reserved vegetables, which further ensured the adequacy of market supply and the stability of prices.

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