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Reasons For Customer Churn

2011/1/4 16:39:00 51

1. Company turnover leads to customer churn.

This is one of the important causes of customer churn nowadays, especially

company

The turnover of senior marketing managers can easily lead to the loss of corresponding customer groups.

Because of their professional characteristics, nowadays, marketers are the biggest and most unstable "mobile forces" of every company. If they are not properly controlled, they often lose a lot of customers behind their loss.

The reason is that these marketers have their own channels and the biggest personal advantages and resources that competitors can see.

2, competitors take away customers.

In any industry, the customers are limited, especially the excellent customers. They are rare and 20%.

high quality

Customers can bring 80% sales performance to an enterprise. This is a constant rule.

Therefore, often excellent customers will naturally become the target of major manufacturers.

3, market volatility leads to loss of customers.

Any enterprise will suffer from turbulence in its development. The fluctuation period of an enterprise is often a high-frequency paragraph of customer churn.

In fact,

Contemporary

In the market, the overwhelming majority of businessmen who take profits as the first priority will be the fence, where the money will go to where they will go.

This is also a common feature of human beings. The purpose of business behavior is to make money.

4, the details of negligence make customers leave.

Customers and manufacturers are linked by interest relations, but emotion is also a very important link. Negligence in some detail departments often leads to the loss of customers.

One problem that enterprises ignore is that consumers are "God", but forget a principle that dealers are the parents of enterprises.

5, integrity problems let customers lose.

Customers are most worried about cooperation with enterprises without integrity.

Once integrity problems arise, customers often choose to leave.

6, bullying customers, customers can not withstand pressure.

Shop bullying is a common phenomenon in marketing. The harsh market policies of some famous manufacturers often leave some small and medium-sized customers unbearable.

Or heart in Cao camp heart in the Han, holding a certain resistance to promote products.

When we meet the right time, we will go away.

7, business management is not balanced, so that small and medium-sized customers to leave.

Marketers know the rule of 2 and 8. Many enterprises have set up a big customer management center and have no regard for small customers.

Advertising promotion policies are also tilted to large customers, leaving many small customers with psychological imbalance.

8, natural loss

The loss of some customers is a natural loss, the company's management is not standardized, long-term lack of communication with customers, or customers switch to job.

The key is that the marketing and management of enterprises are not in place, and can not communicate more with the front-line market.