Famous Shoe Store: Customer Friendly, Resisting Media Price Inflation

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For the topic of user attraction and acquisition, Han Buyong thinks that the shoe store is different from most B2C enterprises. The shoe store is a shoe B2C retailer, mainly selling NIKE, ADIDAS, LINING and KAPPA brand shoes. It adopts a multi-channel retail strategy, that is to open direct chain stores in the official website (www.s.cn) and multiple platforms, such as Taobao mall and QQ mall. He believes that in order to win customers, we must do well in ensuring the quality of products.

He pointed out: "customer satisfaction should be the first, we call it" customer respect ". In every detail, we try to think about the customers, and we will quarrel because of small things. I believe that every enterprise is really not easy to put the customers in the first place in the process of creating, because there are many pressures such as pressure, competition and so on, but it can put the customers first. The whole team should be aware of this. I believe that we can stand the media bubble or face the most cruel competition.

Han Buyong's view on how to treat and respond to the bubble in the media price increases is to improve internal skills, improve conversion rate, carry out cross industry cooperation, strengthen resource exchange, reduce costs, and make accurate advertising.

Finally, he summed up: "do internal work, cooperate with each other, and put into practice.

The remnant is king. "

It is reported that the shoe store recently launched a continuous cooperation with the largest community Tianya and the most popular micro-blog, Sina and micro-blog in the near future, taking advantage of the good time of the end of 2010, and giving back to consumers through the way of "Fu Fu".

In addition, the shoe store signed a contract with Fujian's Ogilvy on the 16 th of this month, designated Ogilvy as a 360 degree brand steward and launched a new brand strategy.

According to the analysis of the industry, according to the development trend of the customer's rear end of the famous shoe store, we believe that the shoe store will maintain a relatively steady growth in the 2 and 3 years of the most competitive competition in the future.