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Zara To Wuhan: Quiet

2010/12/18 17:31:00 128

There is no tradition of fans queuing up, there is no traditional ribbon cutting ceremony, and even the pre opening press conference has become a media visit after the opening ceremony. On the 10 day, the first Wuhan store of Fast Fashion brand Zara was so quiet and settled down in the rite Lake Lake Wanda Plaza.

The whole store is divided into women's wear area, girls' wear area, men's wear area and children's wear area.

Its sister brands Bershka, Pull&Bear and Stradivarius belong to Inditex group, and are also around Zara, opening in Wanda for the same period.

Compared with the high profile in Beijing, Chengdu and other places, the late arrival of Zara in Wuhan was particularly low-key. Apart from the fact that micro-blog was pferred more than 1000 times, there was not much movement.

Because it is not the weekend, and the mall is still doing the final decoration before the opening. In the eyeful scaffolding and leftover materials, the arrival of Zara is very dull, and there is no rush of people in anticipation.

It is said that it takes only 15 days to design and produce shelves from Spain to Wuhan.

And at home, fast.

Famous

Metersbonwe will take 80 days to complete the process, and more fashion brands will need 6 to 9 months' response cycle.

The brand staff told reporters that Zara will replace two new products every week, and that women wear 80 to 180 new styles every time, and that the children's clothing is twenty or thirty to new.

They have always believed in the principle of "large quantity and small quantity".

That is to say, when looking at a garment, hesitating for a few days, it is gone.

Every day, Wuhan's store manager, women's wear manager, men's wear.

manager

Children's clothing managers should report to their headquarters in Spain about which styles sell well, which styles are lacking and which need to be modified, etc. these "observers" are the best "EyeLiner" with the brand at the end of the market.

At the same time, the Zara brand currently has nearly 200 designers, these "flying trapeze" often shuttle around the world in various fashion venues, chasing fashion trends, drawing the inspiration of big design.

They stared at the new trailer on the T brand, which was only 6 months after the launch, and completed the design in 2 to 5 weeks, then launched it in the global store.

Maybe you just bought it today, which is the most popular Dior and Valentino market tomorrow.

New pattern

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