Shenyang Warm Underwear Sales Promotion Card &Nbsp; &Nbsp; Thermal Underwear Market Has Entered A Meager Profit Stage.

When it comes to warm underwear sales promotion, there are many different kinds of products.

As early as August and September this year, the summer clothing market "tide" has not yet receded, thermal underwear can not wait to get on the stage.

But it is not difficult for consumers to find that many underwear products have entered the ranks of discounts and buy gifts from the beginning of the listing, and the price war has already started.

In the hot underwear mall, there are 20 large and small underwear brands.

"From the price point of view, this year's underwear market is more cautious. Most underwear prices are around 100 yuan, or even dozens of yuan.

A few years ago, two hundred or three hundred yuan to buy warm underwear, and now only about 100 yuan.

A salesperson of the Xing long family said.

Even though the price of individual brands in individual brands is still four hundred or five hundred yuan, the price is no more than two hundred or three hundred yuan after buying and giving discounts.

It seems that this year's underwear market can't be described as a hundred dollar underwear war.

High technology and new terms are frequent.

"What is Salam? Why not?" in the shopping malls of Shenyang, new words like this have never been seen before.

A consumer who chooses to buy thermal underwear is confused with "salad". This price tag is 398 yuan for thermal underwear. The fabric composition chart shows that the material contains 40% acrylic, and the brackets in the rear are marked "Japanese salad".

A new material, "Sheng Sheng", appeared in the ingredient list of the warm underwear.

In addition to these never heard of, do not know what is the new term, there are some words that sound high tech taste, also put the head of thermal underwear consumers: Gold mink, milk, bamboo charcoal, platinum velvet, diamond velvet...

For example, a price of 258 yuan of milk bamboo charcoal platinum velvet underwear, the label said milk protein fiber material, derived from natural milk, rich in 17 amino acids, has excellent thermal insulation.

But look at the fabric table, mostly cotton, polyester fiber, regenerated cellulose fiber, acrylic fiber and other materials.

"These words sound very expensive, but even the salesmen say it's not clear what they are."

Before the thermal underwear counter, consumers complained.

Thermal underwear enters the era of meager profit

The frequency of new words and the price of their underwear have also dived sharply. This year's thermal underwear market is very dangerous.

But the industry believes that the thermal underwear market has entered a steady development of the era of meager profits.

"Thermal underwear has created a myth of low investment and high return since its birth. Over the past 10 years, the market has undergone tremendous changes."

Mr. Liu, who worked hard in the thermal underwear industry for many years, recalled without regret. "In 2000, thermal underwear reached its peak. After 2001, competition became more and more intense. What price war, advertising war, war of words, science and technology, environmental protection and so on had all gone through.

The price war ended in 2003, and the boom of thermal underwear was at an end.

Then it experienced the warm winter of 2006, and entered the incubation period in 2007 and 2008.

Last year, thermal underwear went on the market with low performance.

At present, the thermal underwear market this year has entered a calm and meager profit stage.