Russian Footwear Retailers "Heavy Women And Light Men"

Because the purchase of footwear products by Russian male consumers is less than that of women. Consumer Half of the male consumers tend to be low priced products, so Russian and domestic footwear retailers such as Ekonika and Ralf Ringer have shifted the focus of target consumers to women. Ekonika, the shoe chain, has decided to stop selling men's shoes next year. Sergei Sagisov, vice president of Ekonika, said, "we shop. Men's Shoes Of market Share has declined. Three years ago, the market share of men's shoes and women's shoes was 30 to 70, and last year it dropped to 20 to 80. Sal Gio Sow said that in 2008, the company had stopped selling some styles of men's shoes in order to improve sales, and the reduction in its selection did not increase sales. Therefore, Ekonika completely stops the sale of men's shoes, concentrating on female consumers, and the company will also introduce wallets and accessories to attract more female consumers.