Jinjiang Shoe Companies Show A Cold Look On CCTV Gold Advertising.

Famous from Jinjiang Anta shoe company Create " Star After the Jinjiang model of "endorsement", CCTV gold advertising has always been a marketing resource for Jinjiang shoe companies to compete first. However, in recent years, the Jinjiang gold shoes advertising companies have been particularly rational in the bidding for the gold advertising location in 2011.

"We are now making more rational plans for advertising," the head of Jinjiang's well-known company told reporters. For the Jinjiang shoe enterprises in the CCTV advertising bidding on the "do nothing", Zhang Yongheng, brand director of the Jinjiang bird (China) Co., Ltd. also indicated that it can be seen that the enterprises in Zhejiang Province have become more rational and more targeted in advertising.

Apart from being more rational and more targeted in advertising, the CCTV took out. Tendering The target is different from the previous target of Jinjiang enterprises, which also led to the "Silence" of Jinjiang enterprises in the bidding meeting.

However, people in the industry generally believe that CCTV has great advantages both in terms of its influence and audience rating. In the next period, CCTV will still be an important highland for Jinjiang's brand advertising. The new high of CCTV's gold resources also represents the scarcity of its resources. The leading brands of various industries must seize the resources and bring high returns to advertising.

Regarding whether to participate in the CCTV tender invitation for 8 days, Anta officials said that this is a matter of high-level decision-making and whether they participate in it or not. The internal staff of the seven wolves and Qipai indicated that the company did not send people to participate in the tender invitation, but it may still put the CCTV advertisement through the agent company.

It is reported that since last year, the local shoe brands such as Jinjiang local dragon shoes have been more and more popular in CCTV, and CCTV has attracted a number of such enterprises. At the same time, different channels of CCTV were also concerned by Jin enterprises. For example, men's clothing enterprises are more optimistic about financial channels, while sporting goods companies continue to use sports channels as their main positions. (