"Thousand Years Of Extreme Cold": How To Develop Enterprises?

In the summer of 2010, a rare high temperature hit the northern hemisphere. From East America to Europe to Asia, it experienced meteoric records of the hottest summer in 130 years, but the temperature began to drop suddenly after the winter, and the temperature in the northern hemisphere may be lower than in previous years. Meteorologists warn that Europe may face " Once in a thousand years "New low temperatures" in China and other Asian regions may also be immune. Although China's meteorologists have come out with a rumor, they say that China has experienced " Millennium Arctic There is no scientific basis, but when the experts argue about the problem, the public can not distinguish right from wrong. What will consumers think of the "Millennium cold"? How can clothing enterprises integrate this social phenomenon into their own clothing sales?

Warm weather is the most important thing in cold weather. So the possibility of a fire in the clothing industry is still relatively large. Textile and garment industry is a typical beneficiary industry as a weapon against cold weather. From the latest statistics, the net profit of textile industry increased by 53.6% in the first 8 months of this year, and the garment industry increased by 30.92%. We believe that the textile and garment industry has a high degree of prosperity, though it is a traditional industry, but production and sales are booming. If extreme cold weather occurs, it will have an impact on China's apparel industry. The temperature is too low, both at home and abroad. Clothing demand The volume will definitely rise, for clothing enterprises to increase the production and expansion of cotton clothing. Market capacity All have some stimulative effects.

The orders of warm clothing and cotton clothes began to rise in the thousand years of extreme cold. "A thousand years of extreme cold" has touched the smell of clothing businesses, and is a rare opportunity for the thermal underwear industry. "Thousand years of extreme cold" has touched everyone's sense of smell, which is a rare opportunity for the thermal underwear industry. Orders for warm underwear have begun to warm up. Clothing companies in Yiwu even have many orders, but not in time.

Similarly, orders for winter clothing began to return. At the end of October, this is the season when garment enterprises turn over their winter clothes and turn into spring clothes. Clothing enterprises have said that for more than 20 years of down products, this year's winter clothing orders are the hottest.

Besides warm underwear and winter clothing, the forecast of "one thousand years of extreme cold" also brings business opportunities to other thermal products. Located in Hutang, the three brocade textile company is a fabric that produces cold and windproof and has thermal insulation. According to the enterprise operator, the order is full now, the production task has been arranged for next year, and the workers have been producing for 24 hours a day, but the supply of products is still in short supply. The low temperature information that might hit the northern hemisphere has touched the keen sense of smell of global businesses. Insiders predict that the price of warm goods such as down garments and home textiles will rise this winter.

The change of weather has a direct impact on the garment industry. Clothing enterprises should pay attention to changes in the weather, predict the general trend of development, and then adjust the development strategy of the clothing market. Clothing industry should win warm business opportunities in the "thousand years of extreme cold". While closely cooperating with climate development, we should also attach importance to the individualization, brand and Fashion Management of clothing.