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Winning By Quality Is The Only Way For Export Shoe Enterprises.

2010/10/8 10:46:00 63

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Classic Label For Leather Boots

October 8th, in recent years, economic downturn, domestic shoe and clothing enterprises to take the "low price" in

market

China will conquer cities and towns.

stay

Economics

In the crisis, the low price strategy has become the first choice for many export shoes and clothing businesses, and is the admission ticket for them to enter the international market.

As we all know, the low price of domestic labor and the grade of product quality decide that the strategy of export footwear business use commodity low price has gained a temporary advantage in the international market.

However, the survival of the fittest is the natural rule of the shoe and clothing market, and it also determines that the shoes and clothing products in the international market must be of high technology content and excellent quality.

In the future, we hope to continue to use the products of low quality and low price, and will face narrower and narrower roads.

Some export shoes and clothing businesses rely on "low price" products and earn a barrel and a barrel of gold.

However, "the first battle is successful" is just a development process of the primary market.

With the domestic

Shoes and clothing

Upgrading of the industrial structure, the "low price" strategy is no longer the case.

Exit

The advantages and tools of shoe enterprises and the "trade friction" incidents happen frequently. Spain and EU countries are racking their brains for this. First, the Spanish shoe burning incident, and then the European Trade Commission, aiming at all products made in China, have issued one after another control policy.

As we all know, it is precisely because of low quality derived from low quality that led to the emergence of a series of tragedies.

The tragedy awakens the domestic export shoe enterprises. If we want to "go out" and expand the international market, we must show a more scientific and technological product to base ourselves on the market, increase and improve the gold content of the circulation commodities, so as to lay a solid bridge for the future trade and truly integrate into the sea of Global trade.

Recently, the first China industrial product quality reputation forum was held in Beijing.

It is learned that the forum has officially launched the "global quality pledge activities of Chinese industrial enterprises".

As a representative of Wenzhou's private enterprises, Kangnai group and Delhi group have launched the global quality reputation commitment initiative and joined the "global quality reputation commitment activities". They have implemented the total quality management and actively adopted the appropriate advanced quality standards to provide satisfactory products and services for the whole consumers, and establish the image of "made in China" in an all-round way in more than 150.

Kangnai has always been a representative of private enterprises in Wenzhou. Kangnai has also been the first to achieve quality improvement in all aspects. It has become one of the earliest enterprises to implement brand strategy in China's leather shoes industry, and won the first national quality award in China's shoe making industry.

There is no doubt that today, in the tense resources and the quality of competition, China's export shoe enterprises need to reshuffle more. They should work hard from the business model, efficiency and product quality, not only in the price war and the resource war.

Those shoemaking enterprises with technological content and core competitiveness will stand out and become stronger and more competitive through integration.