Holiday City Holiday Lock Brand Shoes And Clothing Discount

October 7th,

China's first batch of high-end goods upgrade

In April 30, 2009, China's first Chinese orlis "Tian LAN cargo tail and outlets" settled in Beijing's North Sanhuan Great Bell Temple business district.

"Initial positioning"

Aiming at a second line brand

The first location of Tian LAN goods and outlets is targeting the domestic second tier brands, and finding new channels for domestic brands to display and sell inventory products, and satisfy the public consumption groups at one hundred or two hundred yuan or even lower prices.

It can be said that Tian LAN goods and outlets is an upgraded version of the tail market. It is also a professional market with special development background in China. Its brand involves Lining, Anta, Adidas, playboy, Heng Yuan Xiang, and so on. Footwear has more than 300 licensed products, and its price is 50%-60% lower than that of the big shopping malls.

In order to guarantee the lowest price of some commodities, Tian LAN goods and outlets have opened up a self operated area which accounts for about 30% of the business area.

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"Upgrading and pformation"

Small price discount stores

"After more than a year of operation, Tian LAN goods and outlets has already owned more than 80% of the domestic brand of the second tier clothing and footwear brands, with a brand size of over 500, and the market share in Beijing is more than 60%."

Wu Da Bureau, general manager of the shopping mall, told reporters that at present, the Chinese style outlets mode can no longer meet the development needs of Tian Lan's tail cargo and outlets. It is imperative to upgrade comprehensively and formally upgrade to "Tian LAN outlets".

According to the introduction, in the brand layout and the selling environment, all of them are close to the famous brand discount. First of all, on the basis of retaining the domestic second tier brand, actively introducing international famous brands into the house. After the upgrade is completed, the sales brand of Tian LAN outlets will expand to 1000, and the proportion of international famous brand sales will be increased in stages. Secondly, further decoration and upgrading will be made on the basis of the existing shopping mall environment, and strive to create a new international shopping experience with the internationalization, fashion and popularity for the consumers.

Holiday discount

Name 1, fold up shopping and send awards.

In order to cooperate with this upgrading action, some of the original brands will not be up to standard.

It is understood that since today, "brand upgrading, famous products clearance, all brands 1 fold up" brand clearing activities start, for the "name discount" let out storage and display space.

The "1 fold up" campaign involves Lining, Anta, Adidas, Semir, fashion front, camel, scarecrow, seven wolves, Anta, Jordan, XTEP, 361, PEAK, double star, PEAK, classic car, Paul Geti, Jin Wang, Jin Dun, sun, Yi Erkang, Jin Mai Wang, Louis, Ordos, sand and foam, small nurse, red bean, Shi Wang, Heng Yuan Xiang and so on more than 300 brands.

In addition, from today to October 7th, it also launched the "Tian LAN shopping and delivering grand prize" activities: shopping for 100 yuan to send a towel or a pair of socks, a full 300 yuan to send a stainless steel basin, a full 500 yuan to send a mop, 800 yuan to send salad oil a barrel, 2000 yuan to send a bike.

In addition, opal, L'OREAL, Maybelline and other cosmetics 15% off; Bosideng down clothing 5-6 fold.