CCTV Advertising Bidding Bidding Jinjiang Shoe Enterprises Rational Delivery
CCTV's 2011 gold resources advertising bidding presentation, entitled "my brand, our world", was held in Xiamen. This is also the seventeenth activity of the tendering.
About 500 delegates from CCTV, enterprises, advertising companies and the press attended the meeting.
Anta, seven wolves, Li Lang and other local brand enterprises in Jinjiang attended the meeting.
Bidding was held in November 8th.
CCTV advertising bidding
Known as the "barometer of China's economy", "China's market vane" and "brand Olympic Games", the winning bid can reflect the trend of economic development in the coming year, the industry development trend and business expectations, attracting hundreds of domestic and foreign enterprises to participate annually.
It is understood that the last total of 10 billion 966 million 450 thousand yuan, of which the bid of Guangdong enterprises 2 billion 260 million 940 thousand, up 88.2%, accounting for more than 20% of the total tender for CCTV, the first of all regions.
It is reported that in November 2009 the last CCTV tender, Fujian area bidding pre-sale total 326 million, an increase of 62 million 800 thousand yuan over the previous year, an increase of 23.87%.
According to the responsible person of CCTV, the tendering of food, finance, daily chemical, liquor, clothing, home building materials, medical equipment, new energy and other industries will have a good performance. The automobile, tourism and other industries may become the highlight of this year's bidding.
The bidding products include two categories: on-site bidding products and online bidding products.
The tender products for bidding and bidding will cover the most scarce gold resources, such as "news series", "weather forecast series" and "TV series", which will be sold in November 8, 2010 through on-site bidding.
The online bidding resources for tendering and bidding include: some special advertising resources, and some special columns of new columns launched by various channel programs. They will be sold on the Internet and tendering on October 23, 2010 and 24.
It is reported that the subscription products include three categories, including brand columns, special channels, and brand activities. Since September 14, 2010, the products have been subscribed by customers in advance.
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Jin enterprises put more rationality into operation
Yesterday's briefing, Jinjiang local Anta, Li Lang and other brand enterprises all went to participate.
Business people generally believe that CCTV has great advantages as a national TV station, both in terms of its influence and audience ratings.
Brand advertising in Jinjiang
An important highland.
The reporter learned from the briefing that since last year, Jinjiang's local second-class brands such as Kang Tai have made great efforts to advertise on CCTV, and CCTV has attracted a number of such enterprises.
At the same time, different channels of CCTV were also concerned by Jin enterprises. For example, men's clothing enterprises are more optimistic about financial channels, while sporting goods companies continue to use sports channels as their main positions.
At the same time, Jinjiang enterprises are more rational in putting advertisements on CCTV.
"We will now formulate the advertising scheme more rationally."
Jinjiang local well-known clothing enterprises responsible person told reporters.
In addition, the rise of new media such as the Internet has attracted the attention of Jinjiang brands.
A well-known sporting goods company in Jinjiang believes that the new media will inevitably impact on CCTV advertising. From a comprehensive perspective, the CCTV may choose some new media as a way of advertising.
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