Service Trademark Will Stop "Brand Name" Or Help Garment Industry Develop.

From applying for product trademark to applying for collective trademark

This year, Cha Shan town of Guangdong Province, which has 567 garment enterprises, is planning to build a collective trademark. Before that, Guangdong Humen clothing and Guangdong Liuhua business circle are also actively applying for collective trademarks.

With the upgrading of printing and dyeing industry, many printing and dyeing enterprises in Shaoxing have independent intellectual property rights in the process.

These unique technologies enable some enterprises to have a high reputation in the industry, and the added value of the process will also be reflected in the price of the products.

Seeing the value and role of service marks, many printing and dyeing enterprises began to attach importance to and register service marks.

In the more than 300 registered trademark printing and dyeing enterprises in Shaoxing area, the number of service trademarks has increased significantly in recent years, though most of them are trademarks.

Two concepts

The trademark law defines the collective trademarks as "signs registered in the name of groups, associations or other organizations for the use of members of the organization in commercial activities, so as to indicate the user's membership in the organization."

Collective trademark is a social organization composed of many natural persons, legal persons or other organizations, which means that goods or services come from a certain collective organization.

Behind the collective trademark is an enterprise that provides specific goods or services. Of course, it belongs to the enterprise group of the members of the collective organization. They share and jointly use the collective trademark.

In some industrial clusters, small and medium-sized enterprises are numerous, but their strength is weak, and they are at a disadvantage in the market competition.

In order to integrate their strength and create excellent products and create well-known trademarks, the advantages of registering and using collective trademarks are highlighted. This is also a successful experience adopted by developed countries.

Service marks refer to the symbols used by operators providing services to distinguish their services from those provided by others.

Once the service trademark is registered by the service enterprise, the enterprise also has exclusive exclusive right to use the service trademark and is protected by law.

In the apparel industry chain, some enterprises do not provide tangible goods, but some kind of commercial service items.