Today'S Shoes And Clothing Hotspots: Traditional Marketing VS E-Commerce
The future outlet of e-commerce website in the industry
China
Internet
Since the formal access in 1994, e-commerce has been constantly groping, and in December 15, 2006.
Based on China chemical network, China textile net and China Pharmaceutical network, three industries e-commerce website, based on the Internet business Limited by Share Ltd (formerly known as Zhejiang netsheng Polytron Technologies Inc), with the status of "Internet first share",
Shenzhen Stock Exchange
Listing,
shares
Code: 002095, which marks the first pure Internet Co landing domestic capital.
market
。
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Fashion Marketing Strategy of M Society
August and September is
Summer and autumn clothing
The replacement period is also a pitional period between the peak season and the busy season. "Busy hour fighting and idle training" can help the clothing marketers to fully consider the "driving force" of sales and make preparations for the next eleven wars.
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When production direct sale meets Electronic Commerce
In the past global
financial crisis
Against this background, Japanese retail enterprises have suffered a lot of setbacks, while the fast retailer's "UNIQLO" has achieved outstanding sales results.
It is said that UNIQLO can take 500 billion yen.
Sales volume
Net profit of 70 billion yen.
Even if sales fell by 25% over the previous year, its profits would still be as high as 50 billion yen.
If it is a general company, if sales decrease by 20-30%, I am afraid there will be no profit.
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KAPPA marketing Myth: "ME TOO" strategy is not feasible
stay
brand
In marketing, if there are no closely related categories in the minds of consumers, the safest way is to let them launch.
brand
It is possible to adapt to the knowledge of the mind of the consumer first.
A lot of good ones.
brand
Most of them are like "Red Bull" through "thirsty and tired to drink Red Bull". "Wang Laoji" is able to comply with the consumer's mind by "drinking Wang Laoji with fear of getting angry."
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