Brand Image Reflected In Window Display

At this point, domestic enterprises should learn more from foreign counterparts.

Foreign famous brand enterprises attach great importance to the effect of commercial window.

Window, booth and storefront are the eyes of enterprises to produce and sell. They can reflect the soul of an enterprise through it.

The space of the window and booth is very limited. The choice of window samples is related to the image of the enterprise and brand, determines the fate of the product, and also shows the artistic level of the window display in the enterprise.

The reason why many famous foreign clothing brands invested a lot of money in window design is also the reason.

But at present, there is no set up in Chinese art colleges.

Enterprise internal training

At present, most of the stores in China are operated by costume designers or art workers. Most of their daily work is even handed over to the front-line salesmen. These staff display knowledge structure is not perfect. Most of them focus their attention on display technology and form. In fact, apart from professional display technology, they also need to combine knowledge of planning, space design, lighting design and consumer psychology, not only to take into account the aesthetic creativity, but also to convey the brand idea to consumers correctly.

Apart from having a solid knowledge base, a good display designer must also have a certain understanding of brand style, customer purchase psychology and product sales, so as to attract consumers' "eyeballs".

Therefore, enterprises can make special training for relevant personnel so that they can become a comprehensive display personnel.

At present, there are also professional exhibition training institutions in China, and enterprises can select suitable staff for display training according to their own needs.

With professional window design company

In Europe, there are many professional window design companies that provide services for clothing brands.

Every year, there are a large number of window designers who graduated from art school window design.

Through the display of commodity themes, the control of lights and the wonderful use of materials, they constantly design new and innovative window works to attract customers.

The epidemic trend is published annually by the popular trend research office, and is generally divided into several themes.

For example, the French NellyRodi design office releases the trend of spring, summer and autumn and winter two times a year, which is usually divided into 4-8 themes. Each theme has its distinctive characteristics, including elements such as style, color, fabric and style.

A window design company or enterprise.

There are two principles for the selection of samples for clothing display.

First, select advanced samples to guide the market.

The samples displayed in the window show are not products that are sold in large quantities, but show advanced, new and new materials, new processes, new technologies, new styles, new functions, and new samples to be put into operation, so as to highlight the brand image of the enterprises, attract consumers' sight and explore the consumers' reactions.

Two, pay attention to matching samples, foil the main body.

Foreign countries attach great importance to the selection of accessory collocation samples.

Only the perfect matching can increase the artistic effect of the clothing main body. Therefore, in the window display, we should pay special attention to the selection and furnishings of the clothing collocation, display the overall sample of the clothing samples, highlight the taste of the clothing through the matching display, further improve the quality, style and market value of the costume.

At present, there are not many good windows in the country. Most of the clothing brands are simply imitation of foreign countries. They simply dress the clothes or concentrate on the fashion design research, ignoring the inherent requirements of the clothing brand culture, and some of them emphasize the performance of pure art, lacking the flexibility and fashion of the commercial performance.

Avoid these situations in actual window operation.