PEAK'S Brand Internationalization Road &Nbsp; 6 National Basketball Association Signed
Recently, another event in the sports arena is in full swing. That is the sixteenth men's Basketball World Championships.
Since the opening of the world championships in Beijing in August 28th in Istanbul, Turkey, it has always attracted friends who love basketball with absolute superiority.
A total of 24 teams from five continents fought each other for world champions.
According to the media, from the next session
world championship
China will start expanding to 32 teams.
FIBA hopes that more teams will have the opportunity to enjoy the happiness of basketball together, and the expansion of the army will attract more sponsors.
And through this men's Basketball World Championships, this platform has opened up a new battlefield for all countries' sports brand competition.
For the enterprises with sports marketing input plan in 2010, the world championships have become the focus of their attention and investment, because basketball has a good mass base in China. As an Asian leader, the Chinese men's basketball team will bring more attention to the competition.
For PEAK, who is known as the first basketball equipment of China, it will certainly not let go of this opportunity.
International Basketball
After the FIBA reached a strategic partner, the world championships once again made PEAK shoes stand on the world stage. It is easy to understand the choice of PEAK, which has been focusing on professional basketball.
As we all know, PEAK's brand internationalization began in NBA. In 2005, it sponsored the US NBA Houston rockets and the Bucks home. In the 07 year, it formed a partnership with NBA official. So far, it has signed 12 NBA players.
When PEAK reached a strategic cooperation with FIBA, another high-end basketball tournament resource, it took the lead in grabbing the two commanding heights of the global basketball tournament resources.
It has to be said that the internationalization of PEAK has already been at the forefront of domestic sports brands.
It is understood that
Peak
A few days ago, he signed up with the 6 basketball associations of Australia, Iran, Serbia, Cote d'Ivoire, Slovenia and New Zealand. This also means that in the current men's Basketball World Championships, there will be 6 countries wearing Chinese brand PEAK racing.
And whether it is cooperation with NBA, FIBA or signing the national teams, PEAK is laying its own brand internationalization step by step. More and more international teams are competing in the PEAK brand equipment competition arena, competing with the international first-line sports brands.
From the feedback and exchange of players' dress, the quality of PEAK's products has been improving and upgrading from the top international competitions to product quality requirements and feedback. The superiority of core technology has become increasingly prominent. Excellent quality has become a solid foundation for promoting PEAK's internationalization process and improving market competitiveness.
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