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The Domestic Footwear Market Will Continue To Grow Steadily In The Future.

2010/9/3 15:36:00 43

Domestic Market Growth

Next five years, China

Shoemaking industry

Where is the market growth point? What will be the ratio of domestic and foreign sales of footwear products? Will the domestic market maintain steady growth? In the near future, at the fourth enlarged meeting of the Sixth Council of China Leather Association,

Leather Association

Zhang Shuhua, director general, made a prediction and analysis of the market trend of the next five years footwear industry.

Combined with the China leather industry "12th Five-Year" development plan (Draft) submitted at this conference, we seem to see that the future development vision of the footwear industry has a clearer context.


Emerging market exports are expected to increase significantly.


In 2009, the sales volume of footwear products was about 3:7, and with the increase of China's cost factors, the structure of export products will be greatly adjusted during the "12th Five-Year" period, but the export market will still be the main factor.

"There is little room for export growth in the traditional us, European and Japanese markets," Zhang said. "There will be a big increase in exports from emerging markets such as Southeast Asia, Latin America, Eastern Europe and Africa.

Conditional enterprises will invest and set up factories overseas, and establish R & D centers, logistics centers and distribution centers by means of acquisition, leasing, joint venture, cooperation and so on, and begin to go deep into the foreign terminal market.

The export of independent brand with higher added value will increase, and the export competitive advantage of industry will remain. "


The domestic market will remain stable in the future.


Zhang believes that the domestic market will continue to maintain steady growth. The main reasons come from three aspects: first, urbanization and new rural construction have brought about the pformation of peasants and the improvement of their living standard; two, the development of urban consumption to high quality; and three is the development of rural consumption.

Internet sales

Bring new profit margins.

There will not be much growth in large department stores, and there will be more room for development such as specialty stores, supermarkets and shopping malls.

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