Shishi Clothing Holds Market "Right To Speak" And "Initiative"
From the past to rely on quantity to win, now to win the world by quality.
Shishi garment enterprise
In the new round of pformation, we have grasped the market's "right to speak" and "initiative".
Zhejiang businessmen are expected to rewrite the situation of "unification" in the export markets such as France, Italy and Britain. Statistics from the municipal private associations and import and export chambers show that from January to July this year, the output value of "Fujian style garments" exported to these countries increased by more than 30% to the best level in history.
At the same time, the output value of Shishi exported to ASEAN and South America's emerging markets has increased by more than 40%.
While successfully consolidating traditional foreign markets such as the Middle East and Africa, lion's clothing extends the marketing touch to the new field.
The industry believes that these emerging markets are expected to become a new profit growth point for Shishi export garments.
"This is a good trend. Every outward expansion in the development of Shishi clothing will bring unprecedented business opportunities and produce a" chain reaction ".
brand effect
Undoubtedly, it has a great impetus. "
City textile and garment industry association official said.
In the Middle East, Africa, Southeast Asia and other traditional market profits have shrunk dramatically, Shishi enterprises with congenital
business
With the sense of smell and superhuman courage, we quickly turned to the bow and put our eyes on the emerging fields of ASEAN, South America and Europe. Aiming at the characteristics of these export markets, we intensified R & D efforts and market development efforts, and achieved good results.
According to statistics, from January to July this year, the output value of ASEAN's exports to ASEAN was significantly higher than that of previous years, which has increased by more than 30%, and the orders received by more than 20 enterprises have been in the second half of the year.
As for clothing exports from South America, Shishi clothing has maintained a strong momentum. Chile and other South American countries have been the export lions of Shishi.
Min style clothing in the European apparel market.
Occupancy rate
From less than 5% in the past to 8% now.
"This is mainly due to the improvement of the R & D capability and product quality of Shishi enterprises, and has been affirmed by the national markets such as France."
Cai Guowei, President of the Chinese Chamber of Commerce for import and export of France and vice president of the Shishi private association, said.
This also confirms the Shishi enterprises in the new round of market tests to gain a firm foothold and find a way.
From the past export clothing single product several yuan profit, to present ten yuan, even tens of yuan profits, the added value of Shishi clothing products has obviously improved; from the past rely on quantity to win, now to win the world by quality, Shishi clothing enterprises in the new round of pformation, finally mastered the market "discourse power" and "initiative".
At the beginning of this year, the China ASEAN Free Trade Area, the largest free trade area in the world, was officially launched.
Some of the first export enterprises of Shishi aimed at this area worthy of reclamation.
It is reported that Shishi clothing products have entered nearly ten large and medium-sized markets of ASEAN, and more than 20 export enterprises have established close ties with these markets.
At the same time, Shishi clothing has established a supply and demand relationship in more than 30 stores in South America and Europe by various ways, pushing the influence of "lion costume" to a new height.
"Shishi clothing" to enhance the foreign market share, the most important thing is to increase the added value of products, start the "Shishi" brand, and realize the differentiation of sales mode.
In short, to make others feel that Shishi clothing has unique advantages in terms of price, quality inspection or brand influence.
City private association president Li said.
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