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Running Online Clothing Stores: Nine Pricing Methods

2010/8/13 16:18:00 295

Costume Online Store Pricing

Price and magic weapon quality are closely related, so Clothing sales Families must think carefully when pricing their goods. Price is an important part of the business war. Many sellers are wondering why the price of other people's magic weapon is lower than their own purchase price. Indeed, he may not really make a profit with this magic weapon, but he may make more profits with this magic weapon. This is the pricing skill. Whoever can adapt to the "market" and conform to customers will win.


The following is a brief introduction to nine commonly used pricing methods: super value pricing: that is, the price of a 10 yuan item is 50 yuan, which is a relatively high price for your magic weapon among similar products. If you can successfully create a high-quality concept, this method will be very effective and suitable for sellers with magic weapon characteristics and excellent after-sales service.


Fair pricing: This method is to price things at 10 to 15 yuan, which is a fair price. (If sellers all price like this, there won't be so many vicious competitions.) It is suitable for sellers who are not disorderly. Arc number method: This is based on the psychological needs of consumers. According to the survey, the numbers 0, 5, 6, 8 and 9 with arc lines in the ten Arabic numerals are relatively easy for customers to accept. Therefore, these figures are the most frequently used in pricing, while 1, 2, 3, 4 and 7 are much less frequently used. If you want to arrange these ten numbers, they are: 5, 8, 0, 3, 6, 9, 2, 4, 7, 1, suitable for most sellers.


Flexible adjustment: like selling High grade clothes When it was first launched, it was priced at 3.5-5.2 times that of ordinary clothes, sale Very busy. A few months later, when various stores launched this kind of fashion one after another, we again reduced the price to just a little higher than the price of ordinary clothes, and sold them all at the same time. Eight months later, when this kind of fashion has become less attractive, they sell it at the "cost price". The price of each set of fashion is less than 60% of that of ordinary fashion. This kind of outdated clothes will still be very popular.


This is the profit and loss in trading, which can ensure our profits, speed up the flow of funds, and increase the trading volume of the store. However, the demand for the source of goods is relatively high, and it should have its unique meaning. It is suitable for sellers who have the upper hand in supply. Wholesale pricing: This pricing condition is to ensure that the sales volume of this commodity can be increased, that is, small profits but quick turnover. This kind of pricing supply must be sufficient, suitable for sellers with sufficient supply.

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