Anta Leads Domestic Sports Brand To Support Basketball Business

Just become Anta After signing one of the signings, Kevin Garnett immediately launched his China line. In August 3rd, at the invitation of Anta, NBA star Kevin Garnett came to Jinjiang to visit the Anta factory. Anta's growth experience and current technology level have convinced the famous NBA star on the spot. He thinks Anta has the ability to serve more players.

Garnett Anta shoes

Yesterday, in Anta's production workshop, after witnessing the modern production line of Anta, Garnett, under the guidance of the responsible person of the production line, personally completed the production process of a pair of shoes, finished the shoemaking process on his own line, and made Garnett feel very interested. After finishing the basketball shoes with his own hands, Garnett raised his shoes, and publicly said that it was the most in 2010. Products with a sense of accomplishment. When he learned that his basketball shoes, because of the unique Anta jelly gel technology, easy to degrade, pollution-free, is a typical low carbon equipment, Garnett excitedly said that this is a very valuable breakthrough, low carbon is the general trend of the world at present, for the future, everyone should be Low carbon To contribute, a low carbon basketball competition will be a wonderful thing.

Moreover, under the guidance of Ding Shizhong, chief executive officer of Anta (China) Limited, Kevin Garnett visited the Museum of Anta. After witnessing the development of Anta in the past more than 10 years, he appreciated the growth of Anta. He said that he had been known for a long time for Anta. China is a very influential basketball country with more than 300 million basketball population. Anta is the most influential and professional brand born in this country, and the cooperation with Anta must be a very pleasant experience. 。

Anta has the ability to serve more players.

Similarly, Anta's sports science laboratory has attracted much attention from Garnett. At the scene, Anta used the advanced foot laser scanner to detect Kevin Garnett's foot data, and quickly imported into the database. Through the relevant foot data, Anta could design professional athletic shoes and training shoes that match Garnett's foot type and NBA competition characteristics for Anta.

It is understood that, due to Basketball sports The characteristics of basketball players' sports ability, foot size and weight are very different from that of ordinary consumers. In this regard, Anta can combine foot shape data with plantar pressure test system to measure plantar pressure before and after exercise. The biomechanics is introduced into the design of shoe last to solve the problem of big change of foot size before and after the movement of the same athlete. According to the laser scanning and pressure distribution measurement, three kinds of last round (wide, standard, thin) last mete are developed to meet the needs of different metatarsal athletes, and the foot fit comfort of professional basketball shoes and training basketball shoes produced by Anta is improved.

When we know that at present, Anta has collected the foot data of more than 1000 professional players of 18 teams, and has built the first Chinese professional basketball athlete foot type database in our history, Kevin Garnett thinks that this fully demonstrates Anta's technical strength. He thought it would be very nice to add his own foot data in the database, and his future grandchildren could also find the data they had left behind, which is valuable. He hopes that in the future Anta database, more data from foreign players like him can be added, because he thinks Anta has the ability to serve more players.

Discard ADI and vote for Anta

In fact, the news that Garnett will be transferred to Anta from Adidas as early as May this year has spread like wildfire. In August 1st, Garnett and Anta held a solemn press conference in Beijing, signed a cooperation agreement, and officially became the spokesperson for Anta basketball. At present, Kevin Garnett's China trip, which is the theme of "basketball for China", has been officially opened. At the next stop, he will go to Shanghai to join Anta in a series of basketball theme events.

According to industry analysis, as China's leading sporting goods brand, Anta has always attached great importance to its own basketball territory, and has consistently supported various Chinese basketball businesses. It has sponsored many professional competitions such as CBA and CUBA, and is known as the "China League engine". At the same time, Anta is also actively expanding its international influence. Luis Scola, one of the Rockets' core players, is one of its spokesmen. Today, Anta is also the world-class basketball star Kevin Garnetna to his command, which is Anta in the field of basketball another major breakthrough. This will further enhance Anta's influence in basketball and arouse more people's enthusiasm in basketball. Zheng Jie, executive vice president of Anta, told Kevin Garnett: "China is a big basketball country. There are many basketball lovers here. There are many basketball players who are hopeful and love basketball. They have the best basketball soil. They are full of love and dream of basketball.

Garnett:

Kevin Garnett, a famous American basketball player, NBA Celtics. He has won the NBA championship, the All-Star game's most valuable player, the Olympic men's Basketball Championship and other honors. As a revolutionist of the new age forward, the field is extremely versatile, passing the ball even more superior than the guard, and defending with great deterrence. It is the four rebounds of NBA. One of the greatest power forwards in history.