Ji Luying: To Be A Smart Clothing Brand Agent.

Ji Luying's pleasant life came from her career success.

Ji Luying has a happy family.

She was rich enough to be a carefree housewife at home.

But Ji Luying chose to be a brand agent, and succeeded in obtaining 4 agents, including CORDIER (FA:GE), FA:GE (ON&ON), LANCY (rand), and operated 4 stores and 3 counters.

Getting business opportunities from shopping

Ji Luying likes shopping very much.

As a result, she found the manufacturer's contact information from the label, and negotiated with the manufacturer for a long time to get the brand agent.

Subsequently, she opened a special trial run on the two floor of Wenzhou one hundred, but the business was not ideal.

A few months later, when the agency was established with the company, her friends persuaded her not to invest.

But Ji Luying said, at that time, the company's goods were ready, if it was not reasonable, it could not be justified.

Finally, she took the first look at the mentality, signed a proxy in 1996, invested 200 thousand yuan, the store moved to Fu front street.

Unexpectedly, after moving to Fu Street, clothes sold very hot.

She smiled and recalled, "maybe it's my luck that everyone didn't think the good business was successful.

I remember clearly that those clothes were colourful and sold for 1600 yuan / set.

There are many people to buy, and one person has picked two or three different colors in one style.

4 in 10 years

After three years of operation, Ji Lu Ying's "VIRUS" has been selling well and has established a good relationship with the company.

In 1999, the company cancelled the "VIRUS" for its internal reasons and replaced it with "rotia".

Ji Luying's good sales performance led the company to directly give her the agency of "rotia", and later "Fei Jie".

Ji Luying said that in the brand agent "rolling" for several years, it will naturally enter its circle.

I also know which brands are good, and I can get the agency right through the introduction of friends in circles.

The two Korean brands, like ON&ON and LANCY, are the agents that have been acquired through their own strength after they have learned the situation in the circle.

Ji Luying said, acting a brand need 1 million 500 thousand yuan -200 million, each brand agency costs are different.

Like ON&ON, it costs 1 million 450 thousand yuan, including 200 thousand yuan deposit, 450 thousand yuan shop rent (more than 100 square meters shop), 500 thousand yuan pre paid payment, 300 thousand yuan shop decoration and equipment, including air conditioning, decorative cabinets, hangers and so on.

Now they buy from the company at a 45% off discount rate.

4 brand complementarity of agency

How to manage 4 brands and 7 stores?

Ji Luying's 4 brands are complementary, divided into two age groups, and are divided into two types of elegance and avant-garde in their age.

It is suitable for the taste of Wenzhou consumers and meets all consumer groups.

In addition, a brand agent company is best able to deliver new products every week.

Ji Luying said that her agents are all high-end brands, and each piece of clothing is usually over 1000 yuan.

Therefore, the acceptable consumer group is relatively small, if not quickly update the goods, it is easy to lose customers.

In order to manage seven stores, she set up a company, including managers, accountants and other staff. They regularly train and check financial staff.

External sales include shop assistants, shop assistants, etc.

Ji Luying is mainly responsible for dealings with the agency, purchase and other matters.

Ji Luying said, division of labor is good, management is convenient.

Next, she has two brands to talk about and will manage in such a way.

Related links:

A proxy brand total investment

1, store rent: 450 thousand yuan / year

2, shop decoration: 300 thousand yuan (general companies have to specify decoration companies to decorate).

3, margin: 200 thousand yuan.

4, advance payment in advance: 500 thousand yuan (general company must first pay, then slowly shipped).

Investment tips

1, psychological quality is better.

Now the brand agency is not as good as before.

But with so much investment, we must stick to it and adjust our way of operation. It should be better in a year.

2, choose the agent brand to meet the tastes of local consumers.

3, when the agent brand, we must understand the strength of the company, see the company's situation, and then determine cooperation.

4, the agent's brand is best to require the company to deliver new products every week.

The high-end brand consumer group is relatively small, if it does not update the goods, it is easy to lose customers.

5, when doing business, we should regularly train the shop assistants to increase the salesperson's sales promotion ability.