Hebei Cashmere Products Industry Chain Gradually Extends The Market

In 2009, the highlights of cashmere industry in Qinghe County, Hebei province were frequent: 27 new cotton spinning cashmere yarn production lines in the county, accounting for 1/3 of the total volume, and 25 thousand of the new worsted and semi worsted fabrics accounted for half of the total. The annual spinning of cashmere yarn reached 7000 tons and became the largest base for cashmere spinning in the country.

From more than 4 tons of cashmere leftovers to more than 1 tons of short cashmere, from one person's accidental attempt to more than 2000 villi carding professional villages, and now the annual output value of cashmere industry reaches 15 billion yuan, Qinghe won the name of "Cashmere capital of China" and "cashmere textile city of China".

In 2008, Qinghe County invested more than 1 billion yuan to set up the "Qinghe cashmere products market", which changed the Qinghe cashmere industry and had no professional market situation.

Since its opening,

Qinghe cashmere products market management committee director Sun Lianling said, Qinghe cashmere products market is the inevitable result of the development of Qinghe County cashmere industry, played an important role in promoting the development of Qinghe cashmere industry, especially in response to the impact of the international financial crisis, played a key role in expanding domestic demand.

From simple carding to deep processing

From the initial cashmere carding to the present cashmere worsted, the chain of Qinghe cashmere industry is gradually extending. With the continuous introduction of advanced cashmere deep processing equipment, the development level of the whole industry has reached a new stage.

Qinghe County is located in the southeastern part of Hebei province. It is not near.

Sun Lianling told reporters that Qinghe development of cashmere industry has great chance.

From the initial cashmere carding to the present cashmere worsted, the chain of Qinghe cashmere industry is constantly extending. With the introduction of advanced cashmere deep processing equipment, the development level of the whole industry has also reached a new level.

In 1978, a salesman of Qinghe Yang Er Zhuang woolen mill pulled back 4 tons of cashmere leftovers when he went to Inner Mongolia to buy spinning equipment.

With the carding machine modified in the village, he produced more than 1 tons of short cashmere from his leftovers, and gained considerable profits after selling it to Beijing.

So many people in the village began to comb the cashmere, and the Qinghe cashmere industry began to take root.

Sun Lianling said that the "181 carding machines" pformed by their own wisdom were higher than those of the professional carding machines that were imported at the time, and the cost per ton could be reduced by a few million yuan.

"As a result, many foreign enterprises have stopped their carding machines and ran to the Qinghe to buy the finished products."

Therefore, Qinghe cashmere industry has developed the basic market space.

In the 90s of last century, Qinghe cashmere industry entered a period of rapid development. The county had more than 200 villous carding specialized villages, forming a comprehensive development pattern of cashmere, cashmere and camel hair.

Entering the new century, the development of Qinghe cashmere industry has entered a bottleneck period.

"Cashmere carding is at the bottom of the industrial chain, with low profit margins, and exports have been greatly impacted by the impact of the international financial crisis in recent two years."

Sun Lianling said, "consolidating the original carding industry and vigorously developing deep processing is the way out."

Hebei Hongye cashmere products company is a local enterprise that grew up in Qinghe. At first, the company mainly engaged in cashmere carding business and exported cashmere raw materials.

Feng Ziming, general manager, told reporters that after inspecting the European market in 2000, they determined to increase the added value of products and extend them to a more sophisticated and deeper field.

Subsequently, the company worked with Italy Columbo company to introduce the woollen and worsted production lines, and began to produce woolen sweaters for the Columbo company.

There are only a dozen workers in the 10 thousand square meter woolen workshop.

In the roar of the machine, Feng Ziming said: "this woolen workshop has invested 150 million yuan, basically automated production, workers only need to connect the broken thread."

In the knitting workshop, the reporters saw a bunch of woolen sweaters that were exquisitely woven and fashionable. The workers were doing the final inspection and OEM work.

"Each sweater will be sold for 300 euros in the European market if it is affixed with the" COLOMBO "brand.

There are many similar pformation enterprises.

At present, Qinghe owns 67 woolen production lines, 50 thousand worsted and semi worsted spindles, forming 7000 tons of cashmere yarn of annual spinning, and the conversion rate reaches 40%.

Rapid progress has been made in relatively weak products.

Today, Qinghe owns 16000 sets of knitting flat knitting machines, about 3 million pieces of cashmere products are processed annually, and 26 million other cashmere products, with a conversion rate of about 20%.

After introducing a number of advanced cashmere deep processing equipment, cashmere sweater, skirt, trousers and other products have more color and style, and the level of industrial development has reached a new level.

Accelerating industrial upgrading from industrial agglomeration to market economy

The construction of Qinghe cashmere products market has ended the situation of Qinghe cashmere industry with "no market". It has become the "locomotive" for promoting the development of cashmere industry and the "incubator" of cashmere enterprises.

It is mid July and is catching up with the hot weather.

At 10 a.m., reporters drove to Qinghe cashmere products market.

The cashmere market looks very quiet under the hot air.

Sun Lianling said: "now is the low season of the cashmere market.

In such a hot weather, cashmere is so hot that there are not many people in the cashmere market. "

Entering the market, only a few shops are open.

On both sides of the market gate is mainly facade management, which is full of pavements.

A separate house on both sides of the main road is mainly the shops of major businesses. The basic layout is the facade on the first floor, the office on the two floor and the dormitory on the third floor.

An independent shop on both sides of the market is usually bought by the enterprise.

There are not only well-known brand enterprises in the field, but also many enterprises growing up in Qinghe.

There are 4 storefronts in the cashmere market in the deer group.

"The shops along the street are all deer king group, and shops sell different things.

Our shop mainly trades in woolen sweaters, while the other one mainly manages Western-style clothes and overcoats.

Shop salesmen said that there were their production shops in Qinghe, and the products sold in various shops were mainly produced in Qinghe.

Sun Lianling said, "in the middle of 8, we will hold the seventeenth China Qinghe (International) cashmere and fluffy products fair.

At that time there will be not only tourists coming from surrounding provinces and cities, but also the order meeting of businesses and businesses.

Qinghe cashmere market was established in 2008. The market is composed of four parts: production and processing area, service trade area, product exhibition area and logistics express area.

Since the opening of the market, many businesses and enterprises have been attracted to Beijing, Tianjin, Inner Mongolia and Zhejiang.

The construction of Qinghe cashmere products market has ended the situation of Qinghe cashmere industry with "no market", which has become the "locomotive" for promoting the development of cashmere industry and the "incubator" of cashmere enterprises.

Kong Xiangfeng came from Qinghe in 2001 to set up Qinghe County multidimensional Kang Auxiliaries Co., Ltd. from Beijing.

"The product is mainly used in the cashmere sweater finishing process, which can enhance the comfort and beauty of the clothes."

Kong Xiangfeng said that the establishment of auxiliary enterprises in Qinghe is because the industrial foundation is good and the demand for auxiliaries is very large.

Last August, Kong Xiangfeng also bought an independent facade in the market, ready to make high-end cashmere customization.

"I am optimistic about the prospect of the cashmere sweater market, and decide to act as a foreign brand while developing cashmere auxiliaries, and then develop chain stores."

Kong Xiangfeng said that Qinghe cashmere industry chain is very complete, from raw materials to finished products, many enterprises are doing.

Now there is a special sales market, and the volume of traffic is large.

With the completion of Qinghe cashmere products market, more and more enterprises develop the deep processing of cashmere products, and pay more attention to the brand.

The cashmere products processing enterprises such as Bei long and Changle have expanded their production scale. The deer king and Oriental yeyang enterprises have also made research and innovation on the product color and pattern through the feedback information from the market.

From the facade sales to online shop radius of radiation continues to expand {page_break}

The combination of market and business incubator has solved the matching problems for the development of small and medium-sized enterprises. The complementarity between tangible market and invisible market has helped Qinghe cashmere products expand the market space and enlarge the radiating radius.

Another feature of Qinghe cashmere products market is the combination of product exhibition area and production processing zone.

Sun Lianling said that the production and processing area is positioned as a incubator for small and medium enterprises, which can provide enterprises with supporting services such as product design, development and marketing, so as to solve the bottleneck restricting the development of SMEs because of insufficient supporting capabilities.

To this end, Qinghe cashmere products market management committee has also set up a "new product research and development center" as a public platform for small businesses.

The new product research and development center has recruited specialized talents to provide services such as design, proofing, testing and market information for enterprises.

Sun Lianling said that many small businesses do not have process designers. They can use the new product research and development center free of charge according to the market situation, and can also put forward their own needs, so that the "new product research and development center" helps design a unique style.

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Fashionable fashion has also led to the market's "tailor-made" trend.

Many companies print the design styles of the R & D center into exquisite atlas for customers to choose.

In 2009, Yi Shang company stationed in the market only processed tens of thousands of cashmere sweaters made of "tailored" products.

On average, there are thousands of "made to measure" parcels from Qinghe everyday.

Before the completion of Qinghe cashmere products market, many cashmere processing enterprises moved the store to the website of Alibaba.

"C2C mode, the effect is not very obvious."

Sun Lianling said that due to the high cost of raw materials and the low popularity of brands, Qinghe cashmere enterprises are unable to take the business mode of "big production and large wholesale". Many deep processing enterprises combine "tailor-made" with network sales to expand the market.

The CMC has launched an e-commerce platform in time: Qinghe cashmere net.

Sun Lianling said that this website adopts the B2C mode, which integrates product display and trading platform. Customers can report their styles according to their needs.

The network shortens the distance of space and expands the radiating radius of Qinghe cashmere products market.

Today, sales of Qinghe cashmere net are 300 million yuan per year, reaching 1/3 of the physical market.

Qinghe County East High Village is a well known "Taobao village". In the village, Liu Yu Guo, who first started selling cashmere line through Taobao, is a household name.

After 3 years of online store sales, Liu Yuguo's online sales are up to several million yuan a year, and his store has only earned twenty thousand or thirty thousand yuan a year.

Driven by Liu Yuguo, all the families in Dong Gao Village have opened online stores.

In 2009, Dong Gao Village sold more than 300 tons of cashmere yarn through e-commerce, and its sales volume was as high as about 20000000 yuan, and its sales coverage covered the whole country.

From the tangible market to the invisible network, Qinghe cashmere is constantly expanding its own space.