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New Lifestyles Create New Business Models (1)

2010/7/14 14:31:00 39

In today's society, all kinds of

New business

Patterns emerge in an endless stream, dazzling.

Some are just conceptual hype, just like flash in the pan, others become new economic growth points, which profoundly affect people's social life.

Instead of changing the way people live, new business models are better suited to lifestyle changes.

Although there are many factors that lead to the pformation of business models, such as technology, culture, politics and so on, the change of the former is only the cause and premise of the latter, but should not be reversed.

If it can not be consistent with the way of life, a good business model on the surface can hardly be viable.

Take time to save money

In September 2009, a voice called "my voice".

Internet

The survey found that 37% of Japanese consumers cut their total expenditure, while 53% of consumers said they were more willing to "spend time to save money" rather than "spend money to save time".

The change of this concept is closely related to the change of the economic situation.

In the period of economic prosperity, it seems that there is money that can't be made, and it takes time to make money. In order to make quick money and make money quickly, people prefer to spend money on time.

During the depression, there were not enough opportunities to make money, and people had more time to kill them. In addition, lower income, more people chose to spend time and money.

Deep down, people's values are also changing.

After the alienation of money society, the value of life began to return.

It is inevitable for Japan to emerge as a developed capitalist society, and it can be predicted that this trend will spread all over the world.

The idea of spending time and saving means that there will be a crisis in the business mode of creating premium at convenience.

In Japan's clothing industry, because of concerns about the gradual decline of shoppers, high-end department stores have begun leasing the space in the shops to casual clothing chains such as Uniqlo and Forever21 21 and so on.

Japan's leading skin care companies are more aggressive in offering low-cost products.

Luxury companies are watching the ten years of growth away from them, and their annual sales are down by 10%~30% compared with the same period last year.

At the same time, sales of its own brand products are becoming more and more popular.

Japan's largest retailer, Seven&I, operates 7-11 convenience stores and Ito's Ito-Yokado warehouse supermarket. The retailer expects sales of its own brand to grow by about 60% in the current fiscal year.

In addition, retailers who take the parity route, pursue the value of life and choose to open shops in a non commercial way may have a good chance to develop in the new way of life.

house

Military protuberance

In the past, due to the long working hours and the narrow living space, the Japanese stayed at home very little.

However, a sample survey involving consumers of all ages and regions showed that almost 50% of the people stayed at home increased or increased significantly.

This sudden change in behavior has produced a new word: sugomori (neon dragon) or "chicken in the nest".

In fact, the "my voice" Internet survey conducted in September 2009 found that the 4 most popular vacation options were surfing the Internet, watching TV or reading newspapers, sitting at home or listening to music.

"I find that the economic crisis has led people to stay at home more, rather than go out," said ErnestHiga, CEO of Domino, Japan's sPizza HigaIndustries.

"All day hanging on the Internet", "loyal customers of major shopping websites, courier companies often patronize", "tables are full of restaurants, supermarket cards"...

Nowadays, "Zhai" as a new way of life suddenly rises.

"Zhai Ren" not only led to a new way of life, but also led to new economic phenomena and new business models, and brought new business opportunities.