How To Identify Business Opportunities In The World Cup?

One side is surging.

For clothing companies, the use of the four year "World Cup marketing" can rapidly increase sales, and enhance brand status and consolidate consumer psychology.

The stadium has launched the "competition", and garment enterprises are also unwilling to lag behind and fight the "Sniper War".

At present, clothing enterprises in China have become the protagonists of the South Africa World Cup CCTV competition.

According to a number of people in the industry, the men's clothing has been paid 76 million yuan for advertising, and nine Mu Wang has invested about 30 million yuan.

The average number of advertisements is 20 thousand yuan per second.

World Cup advertising and apparel enterprises warm-up match

The CCTV World Cup advertising time is divided into three periods, namely, pre competition, competition and overtime. The vice president of Jin BA's men's vice president continued to say that they had taken a pre competition advertisement, two games advertisements, and two extra time advertisements. In terms of quantity, 5 15 second event advertisements were the largest among all the successful companies in CCTV.

XTEP and red bean each took an advertisement in the competition, and the king took a pre competition advertisement and an extra time advertisement.

The advertising price of the cctv world cup is extremely expensive.

A number of people familiar with the matter revealed that the price of advertisements before and during competitions was around 20 million yuan.

There are 64 matches in the world cup. Each time the advertising time is 15 seconds, the advertisement cost is 20 million yuan per game. The advertising cost is about 20 thousand yuan per second. A person close to XTEP said that the competition in the world cup competition was very fierce and the cost was very high, so XTEP only took one advertisement in the competition.

The battle of brand promotion is in full swing.

If you are careful enough, you will find that since the world cup, many famous fashion brands began to promote the world cup brand.

This phenomenon is particularly evident in sports apparel.

The promotional information shared with you in the cool world cup is everywhere.

Street sign, bus electronic screen...

The sportswear shop is trying to seize every opportunity to advertise itself and never miss every opportunity to show the world cup elements of clothing and accessories.

In fact, the African World Cup has already lifted the appetite of many enterprises. At one time, the advertising of the world cup, the promotion of the world cup, and so on, made people dizzy, and many garment enterprises were also eager to participate in the world cup.

Crazy advertising tactics, sponsoring teams and developing new clothing related to the world cup have become the most effective way for clothing companies to use them.

No wonder, for fanatical fans, the most direct way to declare which team they like is probably wearing this team's clothes or shoes, and the fans' preferences are always well played by smart businessmen.

Compared to sports brand melee and clothing brand PK, the combination of luxury brands and the world cup will not be so simple. The LouisVuitton that just continued to win the most valuable luxury brand in the world is naturally great. Bailey, Maradona and Qi Dan gathered together to shoot advertisements for table football.

What is more interesting is that LouisVuitton grabs his travel concept and luggage features, and makes a box of Chen Fang Hercules trophy for the world cup. The trophy will float across the sea in the box. In the final day, the legendary star will open the box and take out the trophy in front of the one billion audience. This will be an exciting scene of great attention.

How to make a clear distinction between business opportunities and market opportunities?

According to the insiders, it is both advantageous and harmful for garment enterprises to win the CCTV World Cup advertising.

There have been two consecutive advertisements in the world cup. Chen Shixin, the clothing industry observer, said: "several successful investments in the world cup have made it the representative brand of Fujian Style Men's wear."

After becoming famous, it has invested another 76 million yuan. It seems to be very strong in the industry, although it has a huge effect on brand promotion, but the marginal benefit is decreasing.

At present, compared with the seven wolves from Fujian, there are more than 3000 sales outlets for the male tyrants. The seven wolves have 3249 terminal outlets as of December 31, 2009, and the two are close, but in the market share, the seven wolves win the first prize.

According to the analysis of the industry, the long-term development of garment enterprises should focus on the improvement of clothing styles and workmanship. Only good quality, humanization and fashion design concepts can make a brand ultimately invincible.

The world factory network believes that actually the World Cup brings us not only a competition, but also a business opportunity.

All kinds of efforts for garment enterprises: whether they are developing new fabrics, or crazy advertising tactics and endorsement activities, must be reflected in the market as the result.

Therefore, the final marketing and market acceptance of products is the yardstick of this "sniping war".

There are seemingly endless opportunities to "borrow the ball to make the market".

Taking the opportunity to seize the opportunity, coupled with good brand building and constantly improving the quality of self, it is possible for a garment company to get a share in the unlimited market.

On the one hand, the scene of the world cup is surging, and the athletes from all over the world display their heroic demeanour and strive to become stronger and stronger.

On the one hand is the war of sponsors, the marketing competition of China's clothing enterprises world cup and the passion of all players in the stadium.

For clothing companies, the use of the four year "World Cup marketing" can rapidly increase sales, and enhance brand status and consolidate consumer psychology.

The stadium has launched the "competition", and garment enterprises are also unwilling to lag behind and fight the "Sniper War".

At present, clothing enterprises in China have become the protagonists of the South Africa World Cup CCTV competition.

According to a number of people in the industry, the men's clothing has been paid 76 million yuan for advertising, and nine Mu Wang has invested about 30 million yuan.

The average number of advertisements is 20 thousand yuan per second.

World Cup advertising and apparel enterprises warm-up match

The CCTV World Cup advertising time is divided into three periods, namely, pre competition, competition and overtime. The vice president of Jin BA's men's vice president continued to say that they had taken a pre competition advertisement, two games advertisements, and two extra time advertisements. In terms of quantity, 5 15 second event advertisements were the largest among all the successful companies in CCTV.

XTEP and red bean each took an advertisement in the competition, and the king took a pre competition advertisement and an extra time advertisement.

The advertising price of the cctv world cup is extremely expensive.

A number of people familiar with the matter revealed that the price of advertisements before and during competitions was around 20 million yuan.

There are 64 matches in the world cup. Each time the advertising time is 15 seconds, the advertisement cost is 20 million yuan per game. The advertising cost is about 20 thousand yuan per second. A person close to XTEP said that the competition in the world cup competition was very fierce and the cost was very high, so XTEP only took one advertisement in the competition.

The battle of brand promotion is in full swing.

If you are careful enough, you will find that since the world cup, many famous fashion brands began to promote the world cup brand.

This phenomenon is particularly evident in sports apparel.

The promotional information shared with you in the cool world cup is everywhere.

Street sign, bus electronic screen...

The sportswear shop is trying to seize every opportunity to advertise itself and never miss every opportunity to show the world cup elements of clothing and accessories.

In fact, the African World Cup has already lifted the appetite of many enterprises. At one time, the advertising of the world cup, the promotion of the world cup, and so on, made people dizzy, and many garment enterprises were also eager to participate in the world cup.

Crazy advertising tactics, sponsoring teams and developing new clothing related to the world cup have become the most effective way for clothing companies to use them.

No wonder, for fanatical fans, the most direct way to declare which team they like is probably wearing this team's clothes or shoes, and the fans' preferences are always well played by smart businessmen.

Although the world cup has expanded to 32 teams, there are only 7 brands to sponsor jerseys.

What is more exaggerated is that the three sports brands Nike, Adidas and Puma have sponsored 28 teams.

Among them, 9 were sponsored by Nike, and the other heavyweights were Brazil, Holland and Portugal.

The Nike Jersey is characterized by environmental protection. It is said that each shirt is made from 8 plastic bottles.

Adidas is the number one. As the official partner of the world cup, it has sponsored 12 countries. The heavyweights are France, Argentina, Germany and Spain.

Of course, the Chinese team, which is far away from the world cup, has been sponsored by Adidas.

The killer of Puma is the last world champion Italy, and Puma has won the red dot design award for Italy's robe design. The tailoring of the Jersey is designed by studying human motion data. It is said that this technology called BatTLeSkin enables athletes to use the smallest strength in every sport.

In fact, Puma's base in Africa, almost all African football teams are sponsored by Puma, which is derived from the successful guerrilla marketing strategy adopted in the Puma marginalization. The low sponsorship cost is very effective, which promotes the Puma brand to the maximum.

XTEP, which advocates the brand concept of "sports fashion", has positioned the world cup marketing in "entertainment football".

XTEP related sources said the company will invite celebrities and famous composers to jointly record a MV related to soccer and World Cup, and make a list through channels such as television, radio, Internet and KTV. At the same time, the main theme of "Africa calling" will be launched this summer.

And Hongxing Erke "aimed" the North Korean team.

Just as the Chinese men's soccer world first opened the world cup, it was too excited to say it. After 44 years of farewell to the world cup, the Korean men's football team marched into the South Africa World Cup finals.

And the North Korean players are also ecstatic, as well as Fujian's famous sports brand Hongxing Erke, because the North Korean team is wearing the Hongxing Erke's team clothes in the World Cup qualifiers five points cut six, won the ticket to South Africa.

It is reported that this is also the 32 team in the 2010 World Cup in South Africa, the only team in China's professional sports brand to participate in the World Cup qualifiers.

Although Hongxing Erke later failed to laugh.

Ultimately, the North Korean team can not enter the world cup, but the 44 year "football dream" of the DPRK is the "hero" that China can not forget.

Apart from sports brands, clothing brands will not miss the most important events in the world's first sports.

Many brands have launched the world cup inspired products, such as ZARA, the world cup's newest male T-Shirt, including DavidBowie's T-Shirt series; PaulSmith and PullandBear have related men's T-shirts, and even Crawford put out all kinds of national flag socks; and Umbro has played the idea of the wife's group, invited the world cup member of the national team's wife or girlfriend to shoot, sexy and fashionable display will definitely let the female fans pay the bill.

Fans are no stranger to the power fighter.

Since 2002, it spent nearly ten million yuan to finalize the gold resources of the cctv world cup. By 2006, the power group has invested 38 million yuan to win the most notable column in the CCTV World Cup series advertising program, the naming right of the shooter list, plus the current world cup.

"In 2002, it is undoubtedly an important year in the history of brand development.

After more than ten years of industrial accumulation and years of brand building and channel development, it is urgent for the company to push the brand to a stage of rapid development through a strong marketing strategy.

Lian Bao, vice president of Limited by Share Ltd, a powerful man, recalled.

In 2006, with the steady establishment of the strong leader in the men's clothing market, especially in the field of jackets, the brand began to enter a higher level of tunneling from the initial leap stage.

"More importantly, we need to take this opportunity to firmly establish the awareness of the first brand of Chinese jacket in the minds of consumers."

For the power boss, "the world cup marketing is playing a comprehensive strength. If the relevant facilities such as funds, terminals and production can not keep up, it will be better to be a spectator."

Shishi, a sporting goods manufacturer, said marketing director.