Children's Shoes Industry Is Full Of Smoke And Smoke To Occupy The Market.

　 Launch the World Cup theme new product, start the new brand logo, sign the brand new spokesperson... This year, the marketing combination of children's shoes is a move. "Not only to fight for strength, but also to speed up!" Yang Jingping, general manager of Fujian province foot friend sporting goods Co., Ltd., the children's shoes industry is now smoky, who will take the initiative to attack first, who will have the opportunity to seize the market heights.

At the time of the world cup, foot friend launched the world cup marketing storm, not only launching the World Cup theme product, but also the exclusive Hunan Golden Eagle cartoon world cup children's program "soccer baby shopping" column, and at the same time with sina, Sohu and other major portals.

It is understood that the new product of the foot friend world cup is inspired by the main fashion colors of the participating teams, and many different styles of shoes are extracted to provide more choices for different consumers. Reporters found that the series of products in South America, Europe, Africa and other popular elements of the team are the most attractive products. The products of Brazil products of foot friend design are based on the theme of fanaticism in Brazil. The symbol of golden color highlights the enthusiasm of the samba. The overall design is streamlined, exotic and fashionable. The theme of the Argentina series is bold and unconstrained. The overall design is inspired by the blue and white striped shirt and gives people a sense of freedom and ease.

The "foot friend 2010" World Cup Series in South Africa explains the Chinese children's love for football by creative design. With the popularity of the world cup, the marketing tide of the world cup has also reached its peak. Yang Jingping said. In addition, last month, foot friend officially announced the signing of the brand image spokesperson -- Hunan satellite TV Golden hawk cartoon famous host little swallow and E brother. The two spokesmen are the golden hostess's host, the youth sun's image, and the lively and generous hosting style, which is loved by the children all over the country and enjoys excellent public praise in the eyes of parents.

With the establishment of brand spokesmen, foot friends have launched the brand change and brand promotion plan simultaneously. The new brand logo, with orange as its background, represents the love and warmth of friends to children. The overall image is like running feet, and the meaning of caring for Chinese children's feet is very clear.

It is reported that this year, foot friends also formally signed a well-known marketing training institution in Shanghai, will regularly conduct professional training for franchised stores management, "only by constantly improving the marketing management capabilities of dealers, can we greatly enhance the management capacity of sole store brand stores." Yang Jingping said.