Take Initiative And Innovation As The Lever &Nbsp; Leveraging The Market Of Children'S Shoes In Beijing.

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From a backpacker with dreams, after more than ten years of unremitting efforts to develop into

"From 97 years to low-end children's shoes wholesale to 02 years to start acting brand, I deeply feel the obvious trend of brand development of shoe enterprises, I am glad that I took this step."

-- Yin Chengmin

When the pace of time returned to 1997, Yin Chengmin, a northeastern man, came to Beijing from Harbin. He joined thousands of people and began his own way of North drift.

"Soon after I came to Beijing, I began to understand the footwear industry and do some footwear business."

Yin Chengmin recalls.

However, it is hard to imagine the difficulty of success in starting a business in Beijing.

At first, Yin Chengmin went on a wholesale route, but due to lack of experience, business was not satisfactory.

"Recalling the experience of the past is bitter and sweet. I can never forget it."

Fortunately, in the face of the difficulties ahead, Yin Chengmin, who was optimistic and optimistic, did not give up. Instead, he reflected, summarized and sought a better business model.

Soon, he was good at thinking. He gained the reputation of good faith and cheap products, and his business was getting better and better.

Although standing firm in Beijing, Yin Chengmin, who hopes to make further progress, does not satisfy the wholesale development model.

After a period of industry immersion, Yin Chengmin realized that wholesale is just a matter of making a small play, selling shoes from Zhejiang, Guangzhou and other places to Beijing to sell.

Choosing an excellent brand and striving for it, Yin Cheng Min made a decision in the bottom of his heart.

At this time, the industry is leading.

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"Give me a fulcrum, I can pry the earth!" Archimedes's famous saying is especially suitable for Yin Chengmin.

He gave up wholesale and retail in 2002 and moved to the brand monopoly mode, which opened another landscape of his life.

By the end of 2009, Yin Chengmin, the chief agent of Beijing, became the excellent agent with more than 40 special hall counters and annual sales performance of three million.

"Now the market is no longer the traditional big fish eating small fish, but fast fish eat slow fish.

At the moment of the unprecedented competition, only with the company in time to cooperate closely, in response to the first time in the market, to seize the business opportunities to win the terminal.

The market competition for children's shoes is becoming increasingly fierce. But why can Yin break out repeatedly and his performance is rising? The secret given by him is "unity" in two words.

Yin Chengmin believes that with the continuous maturity of brand development, the demand for the comprehensive ability of shoes enterprises themselves and children's shoes agents is constantly improving.

In the past, the mode of sale of agents and agents at their respective terminals was outdated, and the strengthening of ties between manufacturers was the only way to win the battle.

To this end, Yin Chengmin and cool Le company conducted a comprehensive and timely contact.

For example, what popular elements on the market are recommended to enterprises.

What are the problems of the terminal? It is also the first time for feedback to the enterprises.

In order to return money on time, Yin Cheng Min has put it in an important position.

"Now the business is difficult to do in the market. Other brands, some agents, take the way of arrears of payment in order to ensure their own cash flow. In fact, this is a short-sighted behavior that hurts people and hurts others.

Just imagine that agents default on large sums of money, which will inevitably affect the normal operation of enterprises.

With the development of enterprises on thin ice, what about product development and terminal support? "Yin Chengmin has a clear understanding of the relationship between manufacturers.

It is gratifying to note that Yin Chengmin's "family" - Jinjiang cool shoe industry Co., Ltd. is a good child shoe enterprise focusing on the healthy development of enterprises and adhering to the concept of "win-win cooperation".

According to Yin Chengmin's recollection, after its 2000, cool company has rapidly improved its pace of development.

Over the past few years, we have continuously improved the internal strength of enterprises and accelerated the process of brand development.

In production, coolle aims to create fashionable and fashionable children shoes, and devotes itself to the development of avant-garde product styles, so as to ensure the leading level of children's shoes in the market.

And in cooperation with agents, the company is to set up corresponding departments, specialized contacts with many agents, ensure timely delivery, safeguard the interests of agents.

This year, cool music company has signed huge sums of money to sign famous child star Jia Yunzhe to endorse the brand image.

"Through the signing of children stars, not only can effectively expand the brand awareness, enhance brand influence, but also directly help the terminal to expand sales."

Yin Chengmin told reporters.

Epilogue

When it comes to the scale of its development, Yin Chengmin, who is a plain man, keeps saying that compared with the market shoes, this is not worth much, and there are still many places to learn.

However, the author believes that it is a success for us to make efforts to build a business from scratch by ourselves.

Looking forward to the future, Yin Chengmin, who has a lofty ambition in his chest, has planned the blueprint for cool children's shoes. What a gorgeous stage he will be waiting for us to wait for.