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The Deeds Of Qian Jinbo, Chairman Of Red Dragonfly Group

2010/6/30 20:58:00 246

R & D Base Consumer Experience Fashion Message

On the afternoon of January 5th, the 2010 Summer Red Dragonfly fashion trend conference was unveiled at the Shangri-La Hotel Wenzhou in Zhejiang. A theme show of "returning to the blue coast" was staged. After the meeting, the Chinese Fashion Color Association awarded the title of "China fashion footwear product color research and development base" to the Red Dragonfly Group. The reporter of the textile and clothing weekly interviewed Qian Jinbo, chairman of the Red Dragonfly Group.


Color of Chinese fashion footwear

R & D base

The Red Dragonfly Group will enable us to open up a vast blue ocean market in China's footwear industry.


"Textile and clothing weekly": the red dragonfly is awarded the "China fashion footwear product color research and development base" by the China Fashion Color Association. What is the significance for the enterprise itself? What specific work will the Red Dragonfly do in the future color development?


Qian Jinbo: shoemaking industry is one of the most closely related fashion industries. It has a profound impact on consumers' lives.

As the Pathfinder of China's footwear industry, we have been committed to creating a consumer experience and leading the fashion lifestyle of consumers with fashion and high quality products.


Red dragonfly has become the "color research and development base of Chinese fashion footwear", which enables us to grasp the trend of color development and provide a deeper insight into the psychological needs of consumers, so as to provide consumers with more fashionable and gorgeous products and satisfy consumers' pursuit of quality life.

This will prompt us to open up a vast blue sea in China's footwear industry.


Therefore, we will actively invest in manpower and material resources for R & D and practice. Together with the fashion color association, we will apply the most advanced color theory and knowledge to product R & D and production, and eventually bring these world's fashion messages to consumers.


 
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