Mainstream Clothing Mainstream "Tender" Trend

What's the most popular this spring and summer? Playing the role of Nen style, let people experience the eternal pursuit of young women. The desire for youth's beauty and vitality is the common complex of mankind. This same complex has become a powerful driving force for human beings to pursue youth and beauty.

Nowadays, the "post-90s" who have been on the job and the "born after 90" born with gold treasure are becoming the dominant fashion. Those who are keen on shopping turn a blind eye to the mature and steady set shop on the roadside. Instead, they go straight into various stores that are fashionable, cute or cute. Not only that, even some ladies at the mother level are now bold to show their fashion attitude, many of them are loyal fans of MaxMara, Guess and H&M.

The culture of "playing the tender" is actually popular all over the world. This pursuit of "Youth" stems from the growing recognition of young people by the whole society. Young people are not only the core of family consumption, but also the mainstream force of the whole social consumption, and their social status and responsibilities are more than any time in history. This trend makes people from all walks of life hope to be younger, thus leading to a lower age of self cognition than the actual age. Under the impact of younger age, many classic old brands have abandoned the strategy of relying on old people in recent years, instead of taking the younger strategy to win the young consumer market.

Internationally renowned brand Lacoste (crocodile) has been in the past many years, the brand from Paris is more like the Americans in the knife: dull, monotonous, the rule of law, even more frightening is that the fans who love it the average age is close to 40 years old. "We feel that many of our old customers' children, who are 15 to 25 years old, though they are lovers of Lacoste, are unable to find suitable products here." The crocodile boss finally realized what young people mean to the brand. Since then, crocodiles began to appear in streets, shops and fashion week with a completely new attitude. The "jump up" hard advertising campaign in 2009 further strengthened Lacoste's gesture of showing young people. The latest sub line RED! The series is deeply attracting the eyes of young people.

It is understood that many international brands now follow the "young 15 year old rule", which means: "adults' brand positioning can be 15 years younger than the actual age of the actual consumers." For example, the target consumer is a 45 year old crowd, so the spokesperson can use the image of 30 years old. In addition to the age of consumers, the "15 year old rule" also includes the importance of future consumers. For example, even if your product is not for teenagers now, you still need to focus on consumer psychology of "after 80" and "after 90" to keep up with their pursuit of fashion and individuality. Brand younger includes integrating with fashion and maintaining a sense of synchronism with modern trends. The leading fashion brands have made their brands "young" and boldly applied beautiful colors, new styles and fresh design concepts and elements to the design of clothing, trying to dig out the desire for youth buried in people's hearts. Therefore, it is also an inevitable trend that this "hot female hot mother is dressed as tender".

This year, the design concepts of the major women's clothing brands are all "tender". Whether Ochirly, Eland, Coozic or StyleWoman, Bodypops or Ejoyous, the boundaries between the traditional girl dress and the official dress have become increasingly blurred. This "no age" dress has become the new favorite of the new generation. They grabbed the same brand with their daughter in a series of clothes. Lace lace skirts and bow ties are no longer the exclusive "daughters". The yellow and pale pink of the goose have made the "mothers" recover their youthful vigor for a long time.

Fashion Queen ReneeLabbe also said that this season's "tenderness" fashion trend is bound to have a great impact on the trend of next season. First, 2010 autumn and winter women's clothing will continue to follow this season's light and moderate warm colors in the use of color. And in the use of elements, it will also draw lessons from this summer's printing, lace and chiffon.

Li Guangdou, a famous brand expert, thinks that this kind of fashion is actually a social mentality reaction. Nowadays, the focus of the family is more and more inclined to the younger generation. Young people are not only the core of family consumption, but also the main force of consumption in the whole society. Even their social responsibilities and responsibilities are more than any time in history. "In this context, young people have become the most consumptive social groups, and people are beginning to become younger." Li Guangdou said. The popularity of clothing brands has also made this trend more and more obvious.