Everyone Responded To Plagiarism Door: Domestic Copying System Of Buyers Is Under Fire.

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Reporters interviewed yesterday

"The product design of van guest adopts the combination of its own designer and outsourcing studio."

Fan company insiders told reporters that the product design is mainly divided into its own design team and buyer system.

For example, this year's Wallskate series canvas shoes come from a Spanish studio called Actionshoes.

It is reported that many manufacturers who have made OEM to European and American front-line brands are suppliers of van customers, with hundreds of upstream suppliers.

The rise of buyer system

All along, there are such a group of people in Europe. They appear in various fashion conferences in Milan and Paris, visiting famous fashion shops and exhibitions, and shooting around like star scouts. These people are called "buyers".

As a profession, buyers first came into the public eye because of the clothing brand ZARA.

ZARA China company responsible person told reporters when interviewed, the company has nearly 400 buyers of designers.

Usually, some of the top designer's latest designs have just been put on the counter, and ZARA will soon release the fashion that is very similar to those designs.

It is calculated from design to production for no more than 2 weeks.

Such a design can ensure that ZARA keeps pace with the fashion trend, and inevitably has another negative effect. According to public information, ZARA will pay tens of millions of euros in Europe every year for infringement penalties.

"ZARA did not give up this design pattern. Obviously, the profit from it is much higher than that of a fine."

Zhao Qian, chief executive of the new international fashion agency, said in an interview with reporters.

Wang Rong, a joint securities analyst, told reporters that in the 90s of last century, as a profession, the buyer became familiar with Chinese people and was married to the clothing business of seven wolves, Bosideng and Metersbonwe.

At the same time, with the entry of ZARA, IT and other international buyer shops and the rise of personalized trend, domestic consumers began to contact and understand the "buyer mode".

At present, this mode is rising rapidly in Fujian and Minjiang enterprises.

Avoid blindly imitation in China

"Clothing comes from suppliers or from big brands."

At the moment, the main feature of the "design + buyer" mode is that the company generally has a leading designer and a buyer team.

Among them, the buyers team purchase samples according to the overall layout of the products made by the designers.

At present, the Buyer Mode inevitably faces the localization problem in the actual commercial behavior. One of the objective factors is that the development strength of some domestic garment enterprises is relatively weak, so it is easy to appear "copy edition".

"In fact, the innovation mode of ZARA is not suitable for the current Chinese traditional clothing enterprises."

Sun Ruizhe, the director of China Textile Information Center, vice president of China Textile Industry Association, believes that in Europe, buyers are a mature profession with a history of more than 50 years, but Chinese enterprises blindly follow suit only to "indigestion".

Sun Ruizhe pointed out that at present, there is no enterprise in China to achieve the ZARA efficient information system and logistics system. The maturity of Chinese buyer model is still needed.