FIFA Is Committed To Safeguarding &Nbsp; Clothing Enterprises Curve For World Cup Marketing.
FIFA (FIFA)
In South Africa, "anti World Cup ambush marketing" is being launched. In the next 1 months, the word "2010", "South Africa" and "World Cup" will be strictly prohibited except for sponsors who have paid huge sponsorship fees to FIFA: non sponsors should not print "2010" on the T-shirts with soccer patterns, do not advertise in the three kilometers near the world cup venues, and even do not allow the bar to play the sign "see the 2010 match" here.
So during the world cup, we often saw that many fans were banned from entering the venue because they wore other non World Cup sponsorship advertising signs.
FIFA has made great efforts to eliminate the "curve" behavior of non sponsors, so as to prevent other sponsors from catching fish in troubled waters, and to broadcast their advertisements in the lens of the world cup.
"
Ambush Marketing
"Now is a familiar word, according to the definition of FIFA organizer."
Ambush Marketing
"Is an unauthorized or unauthorized commercial activity in the world cup."
In short, about the world cup.
Ambush Marketing
It refers to the kind of enterprises that do not want to spend high sponsorship fees, but use some marketing skills to catch up with the "free ride" of the world cup, including outdoor advertising hijacking, buying live sponsorship of TV stations, organizing brand promotional products into the competition hall and so on.
During the last World Cup held in Germany, Holland fans who had been hit by a sensation were forced to play.
Stripping pants
"Event" is a typical "property war": a group of Holland fans went to Stuttgart, Germany to cheer for Holland and Cote d'Ivoire when they went to Stuttgart, Germany, but they were told by the organizers that they could not enter, because the orange leather trousers they wore were marked with the names and names of Holland's second brewers. The beer merchant was not the official sponsor of the world cup, so when some officials from Stuttgart stadium let Holland men's fans take off their trousers, some Holland fans had to "finish their games in underwear".
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