Pathfinder Formally Enters The Field Of E-Commerce To Expand Product Market.

Pathfinder, as the first outdoor product company listed on the gem, has a huge sales network of entity stores in China, and it is the first time to use electronic commerce to try online sales.

Sheng Faqiang, the chairman of the Pathfinder, said that the cooperation with Holle further expanded the company's sales channels and met the different consumption patterns of consumers. Meanwhile, the sale of genuine products and brand building were the basis for cooperation between the company and the Lok Ma company.

"The network sales and price system of the company's products will keep pace with the physical stores. Consumers do not have to worry about the price difference between online and offline. The company has no definite goals for the goal of online sales, and the cooperation with good Lok is a full range of Pathfinder products, not only footwear products, but also the online Explorer flagship store of both sides will appear in Taobao."

Sheng Faqiang said.

Good Lok is now available at home and abroad.

Lu Ming, chairman of the company, said that as a professional e-commerce company, the company will help the Pathfinder sell and distribute all the Internet channels, while maintaining the price system of Brand Company, but it does not mean that Internet sales are cheap.

Lu Ming revealed that at present, good Lok is in the second round of venture capital.