Hongxing ERK Special Voyage Tianjin Sail
In order to develop new brand communication channels, Hongxing Erke once again became a strategic partner of Tianjin airlines of Hainan Airlines Group after joining Grand China Express Air Co in 2008. The E190 aircraft, known as Hongxing Erke, is the highlight of this cooperation.
As the first "air business card" of Hongxing Erke, Hongxing Erke has displayed the brand culture and products of Hongxing Erke in an all-round way under the careful design and packaging. In terms of appearance, Hongxing Erke's LOGO and brand spirit "TOBENo.1" are very eye-catching on both sides of the fuselage plane.
Inside the cabin, cabin broadcasting, aircraft reading and small table boards... All of them have spread Hongxing Erke's brand philosophy and culture. In addition, the air hostesses dressed in Hongxing Erke clothing show the brand image of Hongxing Erke "young, fashionable and sunny". Hongxing Erke did not use fixed flight routes, but by the Tianjin Airlines Bohai economic circle, and the advantages of serving the whole country, it traveled from all over the country, making the advantage of cooperation more prominent.
Hongxing Erke brand management center responsible person said that the Hongxing Erke joined Tianjin Airlines is a very meaningful attempt to break through the traditional mode of communication restrictions, and further achieve the full range, optimization, the fastest brand promotion and coverage, is bound to lead the spread of domestic brands once again. On the basis of realizing the exchange of enterprise resources and media resources, the two sides will finally achieve win-win results.
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