First Of All, To Be A Friend Of The Chamber Of Commerce, CHIC2009, Pragmatic Service And Trade.

Every year in March, Beijing is like a huge fashion Party venue. At home and abroad, fashion and textile and garment professionals and business people gather to learn, share resources and share value on the platform of China International Clothing Fair (CHIC).

In the past more than 10 years, CHIC is like a "umbilical cord" of life. While it is in line with the industry, it is also blending and irrigating textile and clothing, a huge and traditional industry.

At the end of March, all brands, agents, distributors, manufacturers, department stores, wholesale markets, design companies and planning companies of China's textile and garment industry will gather in Beijing on time to CHIC.

CHIC is the abbreviation of China International Clothing and apparel fair co sponsored by China Apparel Association, China World Trade Center Company Ltd and China Textile Industry Association.

Founded in 1993 and successfully held for the 16 time, CHIC has the honor of the most influential and influential clothing professional exhibition in Asia and has entered the world's major fashion exhibition.

To this day, CHIC has gradually developed into a platform for resource integration of Chinese and foreign garment industry.

The CHIC2009, which is to be held from March 26th to 29 this year, will be more meaningful because of its special background under the global financial crisis.

It is learnt that CHIC2009 will adhere to the "promotion of brand value enhancement" as the core, with "professional services, brand services and integrated services" as the purpose, and enter the new era of pformation of stereoscopic integration mode, and further promote the value creation and value promotion of Chinese and foreign clothing and apparel brands.

"New thinking and new faces", CHIC2009 will innovate in the form of organization and presentation, increase the intensity of brand communication, strengthen professional business services, enrich the cooperation and cooperation among all kinds of elements, introduce the concept of cross-border integration, and integrate supporting resources.

From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, so that its market development function to a higher level, to show a higher level of brand capability.

CHIC has been emphasizing "deep service" and has been praised by exhibitors for its thoughtful and humanized service.

The "professional business service" is the focus of CHIC's strengthening service in recent years.

To build a brand new resource docking platform with CHIC as its core brand and core business, CHIC is a fashion brand with the most fashionable experience, the most business value and the most influential industry and social influence. Every year, thousands of excellent brands and more than ten thousand professional spectators from ten countries and regions gather here. They not only carry out business negotiation, cooperation and exchange on the CHIC exhibition platform, but also share the value in many activities such as "China fashion trend release", "China senior clothing brand release", "China clothing distribution retailers joint conference", "China clothing forum" and "China clothing brand annual award".

For clothing brand, the most important thing is to occupy the market, and find a good partner - agents, franchisees or shopping malls, is undoubtedly the key to occupy the market.

For agents, franchisees and shopping malls, it is the key to success whether they can find excellent clothing brands suitable for their own areas and the corresponding consumer groups.

The ultimate goal of both sides is efficiency. They need a good and professional platform to realize trade docking on the basis of mutual understanding so as to create maximum value.

CHIC is undoubtedly the best bridge.

It can be said that CHIC is a key button that affects and mergence and expands the consumer market.

Over the past sixteen years, tens of thousands of excellent clothing brands have gained hope on the platform of CHIC.

Today, CHIC is well deserved to become a competitive arena for Chinese apparel brand competition. On this occasion, the most powerful and influential core brand resources flood is gathered.

As another important part of the resource docking platform, businesses are also surging and surging.

To this end, CHIC has also become a special "dating platform" in China's clothing industry. Here, the core clothing merchants and core exhibitors (brands) both at home and abroad know each other, understand each other, and associate themselves with each other to develop together.

The core business value created by CHIC promotes the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

To create value through services and to integrate resources with resources, CHIC is a "Butterfly" for the development of China's clothing business.

With the horizontal adjustment of the industrial layout structure of the global textile and garment industry and the vertical integration of market integration and integration of the global business economy, business innovation has become a crucial step for China to enter the textile and garment brand power from the major textile and garment producing countries.

Du Yuzhou, President of the China Textile Industry Association and China clothing association, believes that the innovation of brand management and innovation and the integration and innovation of the industrial chain with the core of the business chain are related to the profit of the 80% of the enterprise and brand.

Therefore, business innovation is the most important part of industrial innovation.

In 2005, in order to assemble the advantageous commercial resources of the Chinese garment industry, standardize the operation mode of the apparel retail terminals, make the Chinese clothing sales enterprises and the garment enterprises enter the track of healthy cooperation and common development. As a nationwide Trade Organization of China's clothing industry, the China clothing association determines to organize the annual "joint conference of Chinese apparel distributors".

The "joint conference of Chinese apparel distributors" is a communication mechanism and platform for apparel distribution retailers based on joint meetings, with outstanding retailers as the main body, and garment purchasing and business inspection activities as the core.

The "joint meeting" is based on the needs of retailers and garment enterprises to solve practical problems encountered in their operations, promote mutual communication and mutual understanding between retailers and garment enterprises, coordinate their relations, build a concise and reliable bridge for their business dealings, establish a mechanism for mutual promotion between franchisees and agents, speed up the development of garment business teams, and expand the business scope of distribution retailers and business organizations, so as to promote the common development of China's garment industry and market.

This is also a long-term strategic move for China Garment Association to promote the development of industrial economy.

The joint conference of China apparel distributors and retailers has provided the best retailers for CHIC brand exhibitors.

On CHIC2008, the organizers stressed the importance of "paying more attention to the terminal market and commercial units, that is, retail format". For the first time, the concept of VIP merchants was put forward, and the "VIP merchant club" was set up to provide the best treatment for all the responsible persons in the business and retail formats of the participating businesses, including opening special channels, special places, giving special documents before launching, so as to attract professionals who are engaged in retail trade to come to the exhibition site and win directly with the exhibitors.

The main force of this "VIP" team comes from the "joint conference of Chinese apparel distributors".

It is learnt that during the CHIC2009 period, the "China clothing distributors and retailers' Joint Conference" will continue to organize members to participate in the "2009 Annual Conference of China clothing distributors and retailers" and a series of "special training" activities.

It is understood that, in order to further enhance the level of professional services and play an active role in the organization, the organizers plan to intensify planning and service efforts during the CHIC2009 period, and organize "colorful international retail trade summit" and "China clothing dealers conference" and other special activities.

At the same time, VIP businessmen will be invited to comment on and comment on the brand of "China's senior garment brand" during the CHIC period, and it can be described as the most practical "market test".

In addition, at the CHIC2009 site, the organizers will provide a series of exclusive services for VIP businesses, including catering, tea breaks, business negotiations with star hotel standards, VIP service area, four star hotel accommodation and so on.

According to our understanding, members of the "VIP business club" include top members of the international and domestic brands or provincial exclusive agents whose annual turnover is more than 100 million yuan, with more than 360 members.

The core business resources with such huge potential, coupled with the insistence on "professional service, brand service and comprehensive service", is undoubtedly a powerful measure for CHIC to enhance business value.

On this platform, CHIC will further become the most forward-looking information intelligence, business opportunity, exchange and sharing fashion brand in the fashion industry, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.