Clothing Direct Selling Industry Is Cooling Down Due To PPG'S Negative Ties.
Because of the negative clothing of PPG, the clothing direct selling industry has become more and more active recently. The author has been concerned about this industry for a long time. It can be seen that in 2007, the advertising PPG has rarely appeared in advertisements since the end of last year. The news of fund breaking has emerged one after another. According to the observation, there is no doubt that last year PPG's dependence on advertising is high. It is no exaggeration to sell 1-2 000 shirts a day at a cost of up to 1 million of advertising. However, I wonder whether the high advertising expenses in the early stage of education will continue to maintain a strong sales momentum through old customers, as Li Liang said.
There are not many new products on the website. It is easy to understand the number of users who bought PPG4 packages and how many months later they will buy. PPG has complained about product quality problems in an endless stream. PPG official is afraid that it is difficult for competitors to say that it is just a vicious slander for competitors. So the recent PPG sales performance has fallen sharply by eight or nine or ten. Specifically, how many of them, I secretly interviewed the PPG customer service miss, the final estimate is in the daily sales of 1800 single up and down, the number of about 5000 pieces. It seems that the star enterprise "PPG" is very painful recently.
The other side of the VANCL seems to be replacing PPG as a 08 year AD black horse. Recently, not only southern weekend, reference news, global times and other media, VANCL has become a frequent visitor, and Sina, NetEase, Sohu three big portals at the same time push the "68 early experience" on the front page, so that the new clothing e-business spokesperson VANCL's financial resources are thick and thick. Behind the scenes boss's old age also frequently exposes the front desk, while the 6000 rumors outside rumors have already exceeded PPG's statement. In my view, the user attraction of "68 initial experience" and such a large-scale advertising bombing, and then comparing PPG's current setback, is also quite possible. Internet has already seen VANCL's letter of apology due to the delay in delivery. It seems that the 4 month old recruits are too busy to operate. It is hard to hear that many cities in VANCL are building their own distribution. It is not surprising that the speed of distribution before the acquisition is excellent.
Comparing the two companies that are currently in the limelight, one is concerned about two points. One is that PPG, which originated from DELL, and its excellent VANCL obviously shows its own lineage characteristics in the market expansion. A traditional advertising form to stimulate telemarketing, a website promoting multiple network orders. When everyone is learning PPG to do print advertisements to build callcenter, VANCL, as the new army of the industry, can go far enough to sell shirts on the Internet by selling books. The idea of "68 experience" is very old and excellent, and is also in line with the characteristics of internetworking. The impact of the three major portals' collective appearance can be foreseen. And more concerned about the second point, VANCL and PPG who can retain the hearts of users after high advertising fees, occupy the market volume.
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