How Do Dealers Choose Potential Clothing Brands?

Faced with many brands, many dealers feel confused when they choose.

So, what are the problems in choosing brands?

Next is the price of the product, and the reasonable price is an important factor to make the dealer get the best profit.

The third is brand management and management capability. Because a company with good product but lacks management ability, its growth does not have sustained growth power. Dealers will not be willing to run a brand that will disappear in one or two years.

Fourth, the conditions and support for enterprises to distributors, although discount rate is an important reason for dealers to choose a brand, but it is not the only reason, because consumers do not play a decisive role when purchasing goods. Therefore, dealers should pay more attention to the product itself, product image and its accurate market positioning while paying attention to the price. At the same time, it is also necessary to analyze whether the brand has suitable people in the local area, so that these groups can maintain the foundation of the brand survival in the locality.

Fifth, enterprises' support and support for distributors, the competition of brands in the modern market has not only limited to the hardware requirements of products and images, but also more concerned about the ability of enterprises to provide continuous service for consumers.

That is, terminal sales skills, after-sales service, quality assurance, consumption of the brand can bring the spirit of enjoyment and other soft services, is also the most difficult to achieve, but dealers in the choice of brand management when testing the brand can continue to operate effectively.

Sixth, when choosing a mature brand, because it has been operating in the market for many years, the coverage of the whole country is wide, and it is welcomed by consumers. The requirements for distributors are relatively high. As a later dealer, the chance of choosing a mature brand is relatively small.

However, if all roads lead to Rome, if you can discover a new brand and be able to pay attention to the potential of the new brand, you will get the best return in return through your own efforts.

We believe that from this point of view, dealers will be able to find their own brands and achieve good economic benefits in the market.

Try to increase the specifications and quantity of the same type of goods in the store.

If the quantity of the same variety is reduced, the variety will increase.

Various ways should be adopted to integrate the products and varieties that the customers want.

That is to say, we need to sell clothes that customers really want to buy, so that customers' needs can be truly satisfied.

In short, with the change of customers' needs, the main commodities operated by shops must also gradually change.

Considering sales volume or sales amount, any commodity that becomes a store center is called the main commodity.

The increase or decrease of the main commodity determines the fate of the shop.

Most of them are mainly commodities with high profit, complete items and shop atmosphere, especially the seasonal theme goods. They usually include tops, coats, trousers, skirts, suits, etc.

Most of them are accessories or related commodities, such as handkerchiefs, leather goods, scarves and so on.

More than half is indispensable, consumptive commodity, most is basic style or long year sale product, this kind of commodity profit may not be high, want to be the main product that attracts customers or collocation, such as shirts, T-Shirts, socks and so on.

Basic commodities account for 20%

Subsidiary commodities account for 10%

Basic commodities account for 45%

Subsidiary commodities account for 30%

Customer's desire to buy low, the decline in performance? Script src=>