Domestic Animation Makes "Made In China" Upgrade

"Made in China" loses its edge.

Since last year, the state has reduced the export tax rebate rate of 2268 commodities, including clothing, shoes and caps, bags, toys, paper products, plastic rubber and so on, and the profits of enterprises have greatly reduced. The appreciation of Renminbi has increased the prices of Chinese products, increased the cost of capital input, reduced the competitiveness of China's export products, and affected the comprehensive competitiveness of Chinese enterprises and many industries. The outsourcing business of foreign enterprises has turned to Southeast Asian regions with cheaper labor costs.

Although "made in China" has become the main product of the world market, one of the fatal weaknesses of Chinese products is that it has not yet formed its own brand, which is mainly not dependent on the low price of Chinese products and is not in the leading position in competition.

These grim realities are undoubtedly a major blow to the domestic processing enterprises that are accustomed to OEM, lack of independent brands and export oriented enterprises. Seeking new development path is an urgent problem for many businesses. Seeking brand cooperation is an effective way for enterprises to achieve strategic pfer.

However, it is very difficult for ordinary enterprises to truly create their own brands.

If we start from "zero", we will not only spend a lot of research and development expenses, publicity expenses and marketing expenses, but also consume a considerable amount of time to build business.

But with existing brand cooperation, it can take advantage of the situation and rely on the influence of the brand has formed, quickly occupy the market, at the same time save costs.

The value of animation brand is considerable.

After recognizing the inevitable trend of pformation, it is the most important issue for operators to maximize their interests by looking for brand cooperation.

Animation is undoubtedly an infinite potential field.

Animation, in traditional concepts, is just a form of culture for mass entertainment. However, in recent years, more and more businessmen with strategic vision begin to discover the shocking value space from animated gadgets.

All kinds of cute or handsome animated images are not only active on the screen, but also active in clothing, toys, stationery, furniture, daily necessities, and even more new and broad industrial fields.

The Hongkong patent licensing and Franchise Association's Research Report on the mainland market shows that the sales of the product increased by an average of 30% after the cartoon brand became the spokesperson of the product.

Animation image brand authorization can be used in a variety of industries, and can be used for a long time and not easy to lose. With the deep development of derivative products, the cost will be lower and lower, and the added value of animation will be higher and higher, thus creating considerable economic benefits.

The two most important authorized animated images of the US The Walt Disney Company, Mickey Mouse and bear Vigny, represent the retail sales of US $5 billion respectively, while the consumption of cartoon products in Japan is as high as several trillion yen. Among them, "Hello Kitty", the famous little white cat, supports three listed companies with their right of publicity through multiple authorized applications. In 2001, the rogue bunny of Korea created a staggering value of 120 billion won (about 800 million yuan).

Cooperation with international animation brands can have greater protection, but at the same time, it needs to pay more.

The international animation brand generally takes the form of simple brand authorization, and has many restrictions on franchisees. The threshold is relatively high, which is very difficult for most small and medium enterprises in China to bear.

在国内市场，国产原创动画品牌相对于国际动画品牌的优势在于：一方面，国家在大力支持国产动画及其衍生产品，明文规定每天17时至21时，全国各级电视台所有频道不得播出境外动画片、介绍境外动画片的资讯节目以及展示境外动画片的栏目，这使得国产动画片在电视上的宣传力度和相应的衍生产品的推广力度，远远大于境外动画片；另一方面，国产原创动画片针对本土受众量身订做，懂得中国小朋友究竟需要什么，可以更广泛更深入更直接地面对中国市场，真正达成与受众的零距离交流与服务；同时，相对于国际品牌，国产原创动画品牌授权的代价较低，合作形式也更为灵活和多样，使得更多的企业能够承受，并随着动画片的影响日益扩大与品牌成长壮大，还能够获得远超于原本付出的巨大价值。

Work together to create a brilliant animation

Animation brand cooperation with fresh and bright potential at the same time will also mean a bigger new profit margin for business enterprises.

From April 28th to May 3rd, the Hangzhou International Anime exhibition will be held in Hangzhou Leisure Expo Garden. The battlefield of "animation brand", a new vigorous industrial form, will also blow the horn of the new year.

Among them, what is particularly noteworthy is the brand of Harper and his son, who first entered the battlefield for the first time this year. He put forward the brand concept of "creating happiness and health", and applied for business image patents in 8 fields, such as clothing, toys, stationery, beverages, furniture, daily necessities and so on. According to the development of a number of derivative products, including the casual children's clothing, plush toys, stationery, ornaments and so on, the exhibition will be displayed at this Hangzhou animation exhibition, and we hope that through the exhibition platform, we can share the interests of brand image creation with partners who are willing to cooperate.

It is reported that at the time, it will be the first time to announce its unique "pot" interesting packaging patent, it is likely to become a big highlight of the animation exhibition, the first "canned" animation brand in China.

Under the impact of the new wave of economy, "made in China" is no longer a reliable big tree. If China's processing industry can join hands with original animation in China to jointly develop new markets, we believe that with the principle of mutual benefit and wholeheartedly, the cooperation between domestic processing industry and original animation brands will surely have bright prospects.