Good Horse Also Eats Grass.

From Autodesk Inc to Microsoft Corp, and from Microsoft Corp to warden international investment group, it returned to Autodesk Inc last year. Although the saying goes that "good horse does not eat back grass", it is inevitable for Gao Qunyao to return to "old club".

He said: "Autodesk Inc's determination to gamble in the Chinese market is a move to me, or a strong temptation."

In January 1995, when he became general manager of Autodesk Inc China, the position was only a post and a mission.

As the sixth largest software company in the world, Autodesk Inc was a blank in the Chinese market at that time.

At the end of 1999, Autodesk Inc, who had won an unforeseen success in China, rejected Gao Qunyao's chance to improve. Instead, he joined Microsoft China and made Microsoft China's business grow by more than 50% for 3 consecutive years.

But it still failed to stop him from leaving again.

"I am not a distant target, but I know I will step closer to my goal."

When he graduated from high school at 17, he became a teacher of high school. After two years of teaching, in 1977, when he resumed the national college entrance examination, he was admitted to Harbin Institute of Technology with the best local achievement.

After graduation, Gao became a teaching assistant in detention.

In 1985, by chance, he went abroad.

He wanted to read a doctorate and became a good professional manager.

"He's my golden partner."

Bartz, chairman and CEO Carol of Autodesk Inc, who grew up on the Wisconsin farm, spoke highly of Gao.

In more than 10 years' career, Gao Qunyao has been elected to the "ten most influential IT professional managers in China" or "the most outstanding multinational company manager".

Gao Qunyao said, "I follow all the ideas that are effective for me, but the most important thing is only two words: integrity."

People are most important. China is too short of outstanding professional managers. Besides being the CEO of Autodesk China and Microsoft China, Gao was also a partner and President of China warden international investment group from June 2002 to June 2003.

Warden group is a famous venture capital company in the world and manages $2 billion in venture capital.

The experience of warden group gave him a better understanding of professional managers.

"People are the most important.

I had a year of venture capital. When I started investing, I focused on good projects, but then I was looking for someone.

As long as people are right, I dare to follow what he does.

"General enterprises, when they are making profits, will not ask you to add flowers to the market," he said.

This requires professional managers not only to have good ideas, but also to have excellent executive ability.

Gao Qunyao believes that the most important thing for multinational companies to develop their business in China is to find the right people.

I once chatted with a famous American headhunter in Hongkong. He told me this thing: their company recently sought a general manager of a Chinese business for a multinational company.

The company invited two headhunting companies and found that the recommended list of the 7 companies was almost the same.

This also reflects the shortage of professional managers in China from one aspect.

In fact, finding suitable professional managers is not only a difficult problem for multinationals, but also a predicament faced by Chinese enterprises.

Gao Qunyao said, "there are at least 5000 Haier and 5000 associations in China, but where are the 5000 Zhang Ruimin and 5000 Liu Chuanzhi?"

In addition to being a professional manager of CEO or president in some Chinese enterprises, Gao believes that such talents are most likely to become excellent professional managers in the future Chinese market.

The government is working, but wants to leave the government staff gradually.

This part of them is very good at understanding China's macro economy and the market. This is their merit. What needs to be tested is whether these people can pull up their sleeves and get things done.

It is undeniable that quite a few of these people have many ideas in the office, but few have practical experience.

A group of talented people who came out in the market.

After the baptism of the market, most of the entrepreneurs failed, so those who broke out were excellent.

But now the entrepreneurial environment is different from before. Can the new environment be rebuilt to produce such a group of talents?

It's hard to say.

At present, a certain level of manager is established in foreign enterprises.

The excellent part of these talents is the ability to implement them. What is not sure is whether they have a thorough knowledge of the whole environment.

There are returnees.

They generally have a good project, have certain technical advantages, and have a better understanding of the Chinese market.

However, the entrepreneurial environment in China is different from that in other countries. It is not a good project or a good product. It is also a puzzle and urgent problem faced by returnees.

Fortunately, as a group of professional managers, some of them are very basic, such as people's quality, moral standards, financial rules and so on.

"If you want to succeed, I think you should really make achievements in this market and build up your reputation."

Gao Qunyao said that professional managers should be enthusiastic and enthusiastic, and you can't do it all day. There is also innovation. There must be a sense of initiative. Of course, innovation should have a sense of responsibility, otherwise it will become gambling.

"If you want to be a professional manager in China, you must be a good communicator. You can set up this bridge. You need to root it down here, and you need the trust of the headquarters there," he said.

It is said that Singapore has such a practice that foreign companies invest in Singapore or put their headquarters there. If they are managed by Singaporeans, the cost of training for the locals will be borne by the local government.

Gao Qunyao said: "after so many years of reform and opening up, I think the most important thing is the talent, the building is formal, deep level is to train a group of talents."

In the construction of the Chinese Special Economic Zone in multinational companies, the most popular IT share in Wall Street is the stock of Autodesk Inc, which has risen to more than US $50 from last year's US $14.

Gao Qunyao believes that the excellent performance of Autodesk is closely related to its development in the Chinese market.

"No matter whether you have a market in China, the development of China has affected all software companies."

Last June, he returned to "old club" again. He became Vice President of Autodesk Inc and President of Greater China. More importantly, he made Autodesk Inc set up the "China special affairs committee", making the Chinese market a "special zone" for multinational corporations for the first time.

In January, 2003, who had experienced the pain of Microsoft China, published the book "I told China the truth - Microsoft experience", which aroused strong concern in the industry.

Today, when I read the book again, "Microsoft China company's report channel has 7 links. How far is it to reach the top level through this channel?

How long can enthusiasm last? "

This phrase is even more pondering: does the management structure of MNCs in China become the time to adjust?

"The Special Committee on Chinese Affairs" is a kind of innovation of pnational corporations in China.

The operation of MNCs in China after the ups and downs has some management experience.

"China's special affairs committee" is composed of one or two, three, and another colleague in charge of Asian affairs.

The establishment of the Committee has ensured that the development strategy of Autodesk in China can receive timely attention and make timely decisions to make decisions happen in the place where information is generated.

This is very important. "

Talking about the reason why he left Wu Shihong to take over as president of Microsoft China company, Gao said: "Wu Shihong's" headwind flying "has a great influence on me.

What I feel most deeply is that she wants to turn Microsoft China into Microsoft of China. She has some personality and verve, but her conclusion touches me more.

Microsoft has a unified management system all over the world. You want to make a slight change, just like a dwarf dragging an elephant on the snow mountain.

In Tolstoy's war and peace, Kutuzov resists Napoleon's spiritual prop. Tolstoy only summed up in 5 words: wait and time; but in Alexandre Dumas's "Ji Du Shan's Revenge", the life essence of the Earl of keto mountain rises and falls, and the essence of life summed up is 5 words: wait and hope.

The understanding of the group is: "we must have the details in doing things, otherwise, even if you have 100 chances, you will lose it."

He still thanked him for his experience at Microsoft.

In the view of high group, Microsoft Corp and Autodesk Inc are "pioneers" of this industry in a sense.

Instead of fighting for a piece of cheese in the existing market, they create a market demand.

When he opened up the business of Autodesk in China 10 years ago, he said: "at that time, I was most scared.

No office, no license, no license, no team, these can be from scratch.

My heart is bottomless because there are no ready-made things to refer to.

In the "bottomless" state, Gao took up more than two years to build the Autodesk Far East, and he was appointed president of the Far East.

"At that time, our Far East area was rated as an excellent region of Autodesk, and some of our departments continued to win the award. I myself won the chairman of the Autodesk award in 1999, which is the highest honor of Autodesk."

I have had a very thorough understanding of the Chinese market. I have made some attempts to manage the business in China and to train and sell the staff in different departments of Hong Kong and Taiwan.

I have stepped into this field and laid the foundation for being a professional manager or manager in the future. It is particularly important that this has strengthened my confidence. "

With the success of the business in the Chinese market, Gao has won the most rewarding return of his life, which is experience.

From overseas students to the outstanding professional managers of multinational companies, the experience of high group is: "when you have an excellent cooperation team, you feel that you not only have your own development space, have a sense of accomplishment, but also realize that the work itself has a lot of fun."

Liu Wei, head of PR relations in mainland China, was originally dug up by Autodesk Inc. He worked in Autodesk for nearly 10 years.

When he came back to Autodesk, he said, "the simplest truth is that he can be trusted.

Dr. Gao Qunyao is always such a person, and our whole team, the most valuable thing is to trust each other.