Tide Card Still Has Much Room For Improvement In The Domestic Market.

With the popularity of the tide culture, tide brand gradually began to move from small to public, and became a powerful consumption force.

The tide brand has developed rapidly in China, and its permeability has been increasing.

The scope of tide cards is hard to define, and entering China is relatively late. There is no clear figure of market size.

Tide brand is a clothing type that incorporates many young people's trend culture elements. It originated in the United States, and gradually spread to Japan and grew up in the Harajuku area.

Tide clothing has become a new trend to guide young people to spend.

Since entering the twenty-first Century, tide brand has gradually broken through the United States and Japan, spreading to a wider range of countries and regions.

Characteristics: emphasis on originality, symbolization, small scale, frequent Transboundary, relatively simple category, and obvious personal characteristics of the founder.

Marketing mode: it is generally used to distribute to some stars, trigger the trend of the trend, and then do hunger marketing; cross border cooperation, invite star platforms, and tide people to hold activities are also commonly used marketing methods.

Sales channels: mainly through the buyer shop, brand stores, online stores and other channels for sale.

With the popularity of the tide culture, tide brand gradually began to move from the minority to the public, becoming a powerful consumption force.

Tide brand is developing rapidly in China, and its permeability is increasing.

The scope of tide cards is hard to define, and entering China is relatively late. There is no clear figure of market size.

Recently, a research report on the upgrading of textile and clothing consumption issued by a securities company showed that "fashion personality and fashionable clothing" showed that

In a rough way, tide brand clothing has maintained a relatively fast growth rate in China.

The mainland's 2008-2016 year CAGR is as high as 45% (Note: CAGR, Compound Annual Growth Rate), the compound annual average growth rate refers to the annual growth rate of an investment in a specific period. Although the growth rate has declined in recent years, it still maintains a growth rate of about 15%.

According to the data of the new front-line City Institute, Beijing is the most popular city in the tide brand. The radiant radius of the tide brand has already broken through the first tier cities and pferred to the new first tier cities represented by Chengdu and Wuhan.

at present

The audience in China is mainly male, and there is a big difference between men and women in the recognition of fashion brands.

Vans, Supreme and New Balance are the brands with high concern.

At the same time, the clothing brands, which are personalized, small, and contain all kinds of fashion elements, are also popular in the electronic business platform. The consumption of tidal brand goods on the 2014-2016 year old line and the number of shops selling tidal brand products on Taobao platform maintain a steady growth trend.

Chao brand still has much room for improvement in the domestic market.

The pformation of social form is accompanied by the shift of cognition and consumption concept.

The diversified consumption concept has gradually become the mainstream.

The star effect is a key factor in the market.

In today's information explosion era, fashion trends are spreading rapidly, based on the social circle and fans' economy, from star works to celebrities around the rapid pfer of products.

At the same time, the channel is becoming more flat, and the way of buying and selling overseas is promoting the sale of overseas small wave brands.

Chao brand, as a brand of high street, involves a lot of sports elements.

At present, the sports industry is booming. Skateboarding, surfing and other related projects will be included in the 2020 Tokyo Olympic Games.

For more information, please pay attention to the world clothing shoes and hats net report.