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College Students Sell Fruit For Two Years And Sell Tens Of Millions.

2011/7/26 16:13:00 38

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University Students' Sales Market

- character files

Name: He Feilong

Age: 25 years old

Position: manager of he Xing Yuan Trading Co., Ltd.

Only two years.

College student

Last year, He Feilong sold more than ten million fruit sales.

The 20 year old father, he Qingming, sold only about 7 million of his best year.

The old man, who saw the gap, was willing to give up his seat recently.

He Qingming is the fruit of Shahu.

market

The elder statesman, son He Feilong, graduated from information management specialty of Wuhan College of Zhongnan University of Economics and Law in July 2007.

After graduation, Xiao he found a home management company to work.

He said that in the summer of the fruit market, mosquitoes were piled up and rain and muddy water flowed.

But after six months, Xiaohe returned to his father's Fruit Company for two reasons. First, Xiao He felt that he was too lazy to play a part in his work and two his father was ill.

Xiaohe formally entered the line in June 2008.

At this point, the wholesale business of fruit is becoming more and more difficult.

He analyzed both internal and external causes.

Wuhan

Most of the fruit sales industry is based on consignment sales, with a profit of only 2% to 3% of sales. Nowadays, the national "labor shortage" has resulted in an increase in wage expenses, and customers' demand for fresh fruits has increased the cost of preservation.

In order to keep his father's brand, Xiao He is determined to change the marketing mode of "selling on behalf of others, waiting for customers", and actively looking for opportunities on the Internet.

To this end, he spends a lot of time on the Internet every day and asks his staff to learn how to use computers.

In November 2008, Xiaohe won the first win since he joined the industry: he learned from the Internet that Zhanhua Shandong Dongzao jujube is sweet and nutritious, and has quickly reached sales agreements with local growers.

1500 pieces of the first shipment (ranging from 30 to 50 kg) are sold out in only 3 hours.

A month later, he sold 1 million jin of winter jujube, more than dad's best results in the past.

Relying on his first income, Xiao He earned all the rent, labor and other expenses that he lost in the first half of the off-season, and let him learn a kind of fruit preservation technology.

Xiao He, who had tasted the sweetness, began to enter the field and signed an agreement with the growers to set up a sale agreement. He signed the agreement on production and sale of winter jujube and apple with some fruit growers in Zhanhua and Yantai in Shandong, and signed a watermelon production and sale agreement with 216 farmers in the leopard District of Jiangxia.

Xiaohe said that in doing so, we should not worry about the supply of goods and ensure the quality, but also save the middleman cost and the packaging cost. The profit will naturally increase and we will lay the foundation for our own brand.

Seeing that his son's business was getting better and better, he took the initiative to retire to the second line, and seldom came to the market at ordinary times.

Today, Xiaohe has taken over his father's company.

At the end of March this year, Xiaohe was elected the "star of entrepreneurship" in Wuchang District in 2009.