Cha Shan Wants To Revitalize The Clothing Industry And Build Collective Trademark.

Tea mountain wants to revive

The clothing industry is one of the traditional characteristic industries in Cha Shan town. How to revitalize the traditional advantage industry?

The white paper is expected to be completed in August.

[background]

Revitalize traditional clothing industry

Tea mountain has put forward the strategic goal of "adjusting structure, building new towns, and turning corners to promote development".

In this part of the "adjustment structure", the town actively promotes the food industry and culture.

Lu Shaoxiong, Secretary of the town Party committee and chairman of the town people's Congress, said that the garment industry in Cha Shan town was developing rapidly during the initial period of reform and opening up, and then gradually declined.

How to revive this traditional industry is a question that the town has been thinking about.

"Tea mountain clothing has a solid foundation, deep inside information and relatively perfect industrial chain supporting facilities, which has strengthened the confidence and determination of the tea industry to build a garment industrial cluster.

We invite experts to prepare the white paper for the clothing industry.

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[status quo]

Products are exported to Europe, America and Southeast Asia.

The conditions for the tea industry to build a garment industrial cluster are ripe.

At present, the town has 567 enterprises, including xiong Ye, Hui Mei, Yi Ge, rabbit mark, Yong Lian and Zhi high clothing enterprises, including 63 foreign-funded enterprises and 504 private enterprises.

Among these enterprises, there are 265 manufacturing enterprises, including 302 fabrics and accessories, such as ribbon, buttons, spinning and hangers. At the same time, the town has 1 international fabric accessories trading centers with a total construction area of nearly 100 thousand square meters and more than 1500 berths.

The town's clothing products include fashion, windbreaker, underwear, casual wear, children's wear and so on. They are sold to many countries and regions in Europe and America, Southeast Asia and many other countries.

In recent years, garment enterprises have been actively innovating and developing their own brands. Now, there are 18 garment enterprises with independent brands in the whole town, and many brands of clothing such as "Spartan", "rabbit logo" and "Qian Zi Rou" have emerged in the international and domestic markets.

[plan]

Build collective trademarks of garment enterprises

It is learned that the white paper will be completed in the next 3 months. The town will publish a series of policies in accordance with the development plan formulated in the white paper to strengthen the guidance for the development of the garment industry and make the garment industry once again become an important economic pillar of tea mountain.

It is learned that how to integrate the brand resources of Cha Shan Industrial Clusters and actively create collective trademarks will be one of the important contents of the white paper.

In addition, the white paper will also plan for the establishment of industrial organizations, increase personnel training, speed up the construction of e-commerce platform, increase R & D, promote marketing and realize dislocation development.

The town hopes to promote the development of garment industry cluster by striving to create its own brand and introducing advanced marketing mode.